38 Best Things to Do in Sendai & Miyagi: Sightseeing, Food, Shopping & Souvenirs

What to Know About Sendai & Miyagi

Miyagi Prefecture, located on the Pacific side of Japan’s Tohoku region, is home to stunning landscapes and top-tier culinary experiences. Highlights include the scenic Matsushima, one of Japan’s most beautiful coastal views, the renowned Naruko Onsen, and the emerald-green Okama Crater on Mount Zao. Each area boasts unique attractions, drawing visitors from across Japan and beyond.

Sendai, the gateway to Miyagi, is the largest city in Tohoku, with over a million residents. Despite its modern skyline of high-rises and shopping complexes, the city is rich in greenery, earning it the nickname “City of Trees.” Historical sites linked to samurai lord Date Masamune, such as Sendai Castle and Zuihoden, are among its top attractions. Plus, two hot spring resorts just a 30-minute drive from downtown make it an even more appealing destination for travelers.

How to Get to Sendai from Tokyo & Sample Itinerary

The fastest way from Tokyo to Sendai is by Tohoku Shinkansen, with the Hayabusa and Hayate trains reaching Sendai Station in about 1 hour 30 minutes. From Sendai International Airport, the Sendai Airport Access Line takes approximately 25 minutes (or 17 minutes by rapid train) to reach the city center. Since many key attractions are spread out from Sendai Station, getting around by subway, bus, or taxi is recommended. However, popular local foods like gyutan (grilled beef tongue) and zunda mochi can be easily enjoyed on foot at restaurants near the station.

For day trips, Matsushima and Shiogama are conveniently accessible by train. Other areas can also be reached by rail or bus, but schedules may be limited, so checking transportation in advance is advised. To fully enjoy Sendai, a 1-night, 2-day stay is ideal. Here’s a sample itinerary.

If you’re visiting Sendai for the second time or more, consider extending your stay to explore even deeper. The following sightseeing spots offer new discoveries, whether you’re interested in history, culture, nature, or seasonal events. A themed trip focusing on a particular aspect of Sendai can make for a memorable experience.

1. Visit the Scenic Overlook at Sendai Castle Ruins & Date Masamune’s Equestrian Statue

Sendai Castle was built in 1602 by Date Masamune, the first lord of the Sendai domain. Known for his refined sense of style, Masamune inspired the term Date-otoko, referring to fashionable men. His iconic crescent-moon helmet even influenced Darth Vader’s design in Star Wars.

The castle’s main keep no longer stands, but its stone base remains a popular scenic spot, offering panoramic views of Sendai’s cityscape, the Sendai Plain, and the Pacific Ocean on clear days. The famous equestrian statue of Date Masamune also stands here, making it a must-visit location.

Although recognized as one of Japan’s Top 100 Castles in 2006 by the Japan Castle Foundation, Sendai Castle was destroyed in World War II air raids. Today, only the stone walls and a reconstructed watchtower remain. For a glimpse into the past, visit the Aoba Castle Museum, where computer-generated visuals and a virtual tour bring the historic castle to life.

2. Explore Zuihoden, the Mausoleum of Date Masamune

Built in 1637, Zuihoden is the lavish mausoleum of Date Masamune, the founder of the Sendai domain. Surrounded by lush greenery, the site offers stunning seasonal scenery—cherry blossoms in spring, hydrangeas during the rainy season, vibrant autumn leaves, and serene snow-covered landscapes in winter. During the Sendai Tanabata Festival, the mausoleum is illuminated with 1,200 bamboo lanterns and traditional decorations, creating a magical atmosphere.

Though destroyed in wartime air raids, Zuihoden was rebuilt in 1979 and later restored in 2001, bringing back its intricate and colorful design. The grounds also include Kansenden, the mausoleum of Masamune’s son, and Zennoden, the resting place of his grandson. At the on-site museum, visitors can view burial artifacts and historical exhibits.

Zuihoden hosts several annual events, including the “Mini Hina Doll Exhibition” (late February–early March), the “Illumination Night” during Sendai Tanabata, and the “Autumn Noh Performance” in October, presented by the Sendai Noh Promotion Association.

3. Take in the Breathtaking Scenery of Matsushima Bay, One of Japan’s Three Most Scenic Views

A 40-minute ride from Sendai Station on the JR Senseki Line, Matsushima is a must-visit destination in Miyagi. The bay, dotted with 260 small islands, is counted among Japan’s Three Most Scenic Views, alongside Miyajima in Hiroshima and Amanohashidate in Kyoto. Visitors can enjoy a stroll along the coastline or head to scenic overlooks like Otakamori and Tamonzan for a panoramic view. For a unique perspective, sightseeing cruises depart just a 7-minute walk from Matsushima-Kaigan Station, offering stunning views from the water.

Matsushima is also rich in history, with landmarks such as the National Treasure Zuiganji Temple, the Important Cultural Property Entsuin Temple, and the iconic Godaido Hall. Along the waterfront, restaurants and food stalls serve local seafood, including the region’s famous oysters, making it a perfect spot for a food-filled stroll.

4. Drive the Zao Echo Line to See the Stunning Okama Crater

The Zao Echo Line is a scenic mountain road that crosses the Zao mountain range, offering breathtaking views year-round—lush greenery in summer, vibrant foliage in autumn, and towering snow walls in spring. The highlight of this route is the Okama Crater, located in Zao Town, Miyagi.

This striking crater lake is about 1 km in circumference and 330 meters in diameter, with a mesmerizing emerald-green surface encircled by rugged volcanic walls. The name Okama (meaning “cooking pot”) comes from its resemblance to a traditional pot. It sits at the meeting point of Katta-dake, Kumano-dake, and Goshiki-dake, three peaks of the Zao range.

From Sendai, it takes about 1.5 hours by car or bus to reach Okama. Note that the Zao Echo Line is closed from early November to late April due to winter conditions, but in April and May, visitors can witness towering snow walls up to 9 meters high along the reopened road.

5. Relax in Akiu Onsen, Sendai’s Famous Hot Spring Retreat

(Photo: Hotel Zuiho)

Miyagi Prefecture is home to some of Japan’s best hot spring resorts, including Naruko Onsenkyo, known for its eight unique spring qualities, and Togatta Onsen, which boasts a history of over 400 years.

Among them, Akiu Onsen stands out as Sendai’s premier hot spring getaway, just a 30-minute drive from JR Sendai Station. The area is popular for its scenic attractions, including Akiu Great Falls, one of Japan’s Top 100 Waterfalls, and Akiu Craft Park, where visitors can experience traditional craftsmanship. Many ryokan in Akiu offer day-use hot spring baths, making it an ideal spot for a short but rejuvenating escape.

6. Enjoy the Stunning Shiroishigawa Hitome Senbonzakura in Spring

(Photo: Miyagi Prefectural Government Tourism Division Tourism Planning Group)

For cherry blossom viewing in Miyagi, Shiroishigawa Hitome Senbonzakura is a must-visit. Selected as one of Japan’s Top 100 Cherry Blossom Spots, this breathtaking sakura-lined path features around 1,200 Somei Yoshino cherry trees stretching for 8 km along the Shiroishi River embankment. After sunset, the illuminated night sakura creates a magical atmosphere. Since cherry blossoms in Miyagi bloom slightly later than in Tokyo, around mid-April, visitors can enjoy a second round of hanami after Tokyo’s sakura season ends.

During this period, the Ogawara Cherry Blossom Festival offers a special yakata-bune boat ride along the river from the festival grounds to Niragamiseki, covering 2.3 km in about 30 minutes. Drifting under the blossoms with the snow-capped Zao mountain range in the background makes for an unforgettable springtime experience.

7. Experience the Vibrant Sendai Tanabata Festival in Summer (August)

(Photo: Miyagi Prefectural Government Tourism Division Tourism Planning Group)

The Sendai Tanabata Festival is one of the biggest summer events in Sendai, held annually from August 6 to 8. The highlight is the extravagant streamers called fukinagashi, hand-crafted by local shop owners, adorning the shopping arcades near JR Sendai Station’s west exit. Their vivid colors and intricate designs make for a mesmerizing sight. On August 5, the festival kicks off with a grand fireworks display.

Dating back to the Edo period, this festival was cherished by Date Masamune, the founder of Sendai. Rooted in agricultural traditions, it originally celebrated prayers for a bountiful harvest. However, some believe its prominence in Sendai stems from Masamune’s deep affection for his wife, Megohime. According to legend, she ensured Masamune always had the finest seasonal attire, making sure he never felt out of place among samurai nobility. Over time, Masamune is said to have associated her with Orihime, the festival’s celestial weaving princess.

The Tanabata decorations range from 5 to 10 meters long and feature wish-filled tanzaku (paper strips) alongside origami symbols representing health, longevity, business prosperity, and skill improvement. Since the 2011 Great East Japan Earthquake, local children have been creating a special senbazuru (1,000 origami cranes) display each year, symbolizing hopes for recovery and resilience.

8. Witness the Stunning Autumn Colors of Naruko Gorge

(Photo: Miyagi Prefectural Government Tourism Division Tourism Planning Group)

Located in Naruko Onsen, Naruko Gorge is one of Miyagi’s most breathtaking autumn foliage spots. This 100-meter-deep canyon stretches for about 4 km, transforming into a sea of red, orange, and yellow from late October to early November. The Naruko Gorge Rest House offers a famous viewing platform for a panoramic look at the vibrant valley, while the Naruko Gorge Walking Trail provides a more immersive experience.

There are two main walking routes:
・Naruko Gorge Rest House to Mikaeri Bridge (350m, easy walk) – Includes a scenic viewing deck.
・Oobukasawa Trail (2.2 km) – Opened in 2008, this longer route also starts at the rest house.

Closer to Naruko-Onsen Station, the Otani Bridge Route (230m) is steeper but offers rewarding views from Naruko Park, overlooking Naruko Onsenkyo. Nearby, the Japan Kokeshi Museum welcomes visitors with a giant kokeshi doll, celebrating the area’s rich kokeshi craft tradition.

9. Enjoy the Magical Illuminations of SENDAI Pageant of Starlight in Winter

(Photo: SENDAI Pageant of Starlight Secretariat)

If you’re visiting Sendai in winter, don’t miss the SENDAI Pageant of Starlight, held from mid-December to the end of the year. Along Jozenji-dori, the city’s iconic boulevard, around 450,000 LED lights illuminate the towering zelkova trees, creating a mesmerizing tunnel of light. Walking along the central promenade feels like stepping into a glowing wonderland.

Event details vary each year, with past editions featuring concerts, street performances, and even an ice-skating rink. Be sure to check the official website for updates before your visit.

First held in 1986, this citizen-led festival was one of Japan’s pioneers in illumination events. It’s also eco-friendly—all electricity is sourced from biomass energy, making it a truly sustainable winter spectacle.

10. Savor Sendai’s Famous Gyutan (Grilled Beef Tongue)

When it comes to Sendai’s signature cuisine, gyutan (grilled beef tongue) is a must-try. Thickly sliced and expertly seasoned, the meat is aged for maximum flavor before being grilled over charcoal, creating a juicy yet tender bite with a signature smoky aroma.

The classic gyutan set meal includes grilled gyutan, pickles, tail soup, and rice, making for a well-balanced and satisfying dish. Some of the most famous places to try it include Ajikura Tasuke, founded by Keishiro Sano, the creator of gyutan-yaki, and Gyutan Sumibiyaki Rikyu, a well-known chain that has expanded nationwide.

11. Indulge in the Finest Sendai Beef

Beyond gyutan, another must-try delicacy in Sendai is Sendai Beef, a top-grade wagyu brand from Miyagi. Only cattle raised in Miyagi and graded A5 or B5—the highest meat quality ranking—can earn the Sendai Beef title. Known for its perfect balance of marbled fat and rich umami, this premium beef delivers an exceptional melt-in-your-mouth experience.

There are plenty of steakhouses and yakiniku restaurants around Sendai Station where you can enjoy this exquisite beef. For a convenient option, head to Steakhouse Iseya on the B1 level of S-PAL Sendai, or visit Sumibiyakiniku Gyujiin Ichibancho Honten, a well-regarded yakiniku restaurant near the station.

12. Enjoy Zunda Mochi & Zunda Sweets

A beloved specialty of Miyagi, zunda mochi is a traditional dish made by coating mochi with a sweet mashed edamame paste. This classic treat can be enjoyed at long-established shops like Murakamiya Mochiten and the dessert café Hikoichi in Sendai.

Zunda has also inspired a variety of modern sweets, with the most famous being the Zunda Shake from Zunda Shake EXPRESS inside Sendai Station, known for its creamy, sweet, and slightly nutty flavor—so popular it often draws long lines. Zunda mochi also makes a great souvenir and can be purchased at Sendai Station or the S-PAL Sendai shopping complex.

13. Savor Grilled Oysters in Autumn & Winter

With access to the rich waters of Sanriku, Miyagi is known for its exceptional seafood. While sushi and seafood bowls are popular choices, true connoisseurs flock to Matsushima, one of Japan’s Three Scenic Views, for its delicious oysters. Harvesting begins in October, and as the temperatures drop, the flavor becomes even more concentrated. Along the main street near JR Matsushima-Kaigan Station, many restaurants serve fresh oysters in various styles, including raw, fried, and oyster rice bowls.

A must-try specialty is yaki-gaki (grilled oysters), where large quantities of oysters are steamed and roasted on a hot iron plate. The dramatic sight of staff shoveling oysters onto the grill adds to the experience. For year-round grilled oysters, visit Matsushima Fish Market’s Yaki-Gaki House, located just a 10-minute walk from JR Matsushima-Kaigan Station.

14. Savor Shiogama’s Premium Tuna at Markets & Restaurants

For seafood lovers, Miyagi’s tuna is a must-try, especially the fresh tuna from Shiogama, one of Japan’s top tuna ports. Known for its rich umami and melt-in-your-mouth texture, Shiogama’s tuna is highly prized among sushi enthusiasts.

Just 30 minutes by train from JR Sendai Station, Shiogama is a sushi hub, offering some of the finest tuna sushi in the country. If you prefer to enjoy it in Sendai, many restaurants source Shiogama tuna, including Maguroya Yamamoto, located near Jozenji-dori, where you can indulge in an overflowing tuna bowl.

15. Grab a Hyotan-age for a Tasty Snack on the Go

If you need a quick bite while sightseeing in Sendai, try Hyotan-age—a beloved local snack. This deep-fried fish cake on a stick, coated in a slightly sweet batter and fried to crispy perfection, has been a staple street food for years, with over 4,000 sold daily on busy days.

The famous Abe Kamaboko Honten, a long-established fish cake shop, is the creator of this treat. Its springy texture and rich flavor come from expert craftsmanship passed down through generations. Located just a 10-minute walk from JR Sendai Station, it’s the perfect snack to enjoy while exploring the city.

16. Savor the Finest Sasakama from Shiraken

(Photo: Shiraken Kamaboko Shop)

Sasakama, a grilled fish cake shaped like a bamboo leaf, is a Sendai specialty known for its springy texture, subtle sweetness, and delicate umami. Its light yet flavorful taste, with a gentle hint of the sea, makes it a popular local delicacy.

For the best quality, try Shiraken’s premium sasakama. Each piece is individually wrapped, making it easy to enjoy on the go without getting your hands dirty. Note that it’s a refrigerated product.

17. Take Home Sendai’s Iconic Souvenir, Hagi no Tsuki

(Photo: Kasho Sanzen)

A classic Sendai souvenir, Hagi no Tsuki is a soft sponge cake filled with rich, velvety custard cream. Its round shape is inspired by the full moon, giving it both an elegant look and a delicate, melt-in-your-mouth texture.

Made by Kasho Sanzen, this treat is easy to carry at room temperature, making it a perfect gift or a sweet indulgence to enjoy on the go.

18. Enjoy Zunda Mochi at Home with Zunda Saryo

(Photo: Kasho Sanzen)

You don’t have to visit a shop to enjoy zunda mochi—this beloved Sendai specialty is also available for take-home. Zunda Saryo’s zunda mochi is flash-frozen at peak freshness, ensuring that its fragrant edamame paste, rich texture, and chewy mochi remain just as delicious after thawing. Even locals swear by its authentic taste, making it a great souvenir or a treat to enjoy at home.

19. Try Seasonal Limited Editions of Kikufuku from Ocha no Igeta Kikusuian

(Photo: Ocha no Igeta Kikusuian)

Kikufuku is a delightful cream-filled daifuku, featuring a soft mochi exterior wrapped around a luscious blend of fresh cream and sweet bean paste. Popular flavors include matcha, zunda, and hojicha, with seasonal varieties also available throughout the year.

With its elegant taste, delicate texture, and perfectly bite-sized portion, Kikufuku is a well-loved treat across all generations. Be sure to check out the limited-time flavors when visiting Ocha no Igeta Kikusuian for a truly special Sendai souvenir!

20. Take Home a Modern Naruko Kokeshi from Sakurai Kokeshi Shop

(Photo: Sakurai Kokeshi Shop)

For a unique souvenir, consider Hagoromo, a beautifully crafted modern kokeshi doll from Naruko Onsen. Designed by local artisans to fit contemporary lifestyles, it features a slender shape with elegant pastel gradients and striped patterns, setting it apart from traditional kokeshi.

These stylish dolls can be purchased not only at workshops in Naruko Onsen but also at Sendai PARCO Main Building, conveniently located near Sendai Station.

21. Admire the Vibrant Colors of Matsukawa Daruma

A treasured piece of Sendai Hariko (papier-mâché craftsmanship), the Matsukawa Daruma is a traditional good luck doll featuring hand-painted designs of treasure ships and deities of fortune. Its striking deep blue hue symbolizes the sky and sea, setting it apart from the usual red daruma.

Despite being entirely handmade, these daruma are surprisingly affordable, with prices starting around 1,000 yen, making them a perfect souvenir or decorative piece.

22. Shop for Sendai Souvenirs at S-PAL Sendai

S-PAL Sendai is a shopping complex directly connected to JR Sendai Station, offering a wide range of products, from gyutan and sasakama to traditional sweets, clothing, and lifestyle goods. Its name combines the “S” from Station with Pal, meaning “friend.”

For local specialties, head to “Ekichika Omiyage-dori” on B1, where you’ll find an array of Sendai’s best souvenirs. If you’re hungry, the “Ekichika Kitchen” restaurant area serves sushi and gyutan with easy access to train platforms. Many stores also accept IC travel cards, Alipay, and WeChat Pay, making it a convenient stop for travelers.

23. Find Great Deals on Electronics Near Sendai Station

For those looking to buy electronics in Sendai, the area around Sendai Station offers several excellent options. On the east side, you’ll find Yodobashi Camera Multimedia Sendai, while the west side is home to Yamada Denki LABI Sendai, both featuring a wide selection of the latest gadgets.

If you’re looking for pre-owned games or video software, Sofmap Sendai Ekimae on the west side is the place to go, offering a great selection of rare and second-hand items. Many stores in the commercial districts around Sendai Station also offer tax-free shopping, making it a great spot for travelers to score some deals.

24. Discover Fresh Local Produce at Sendai Morning Market

Just a 5-minute walk from Sendai Station, Sendai Morning Market is a bustling marketplace with around 60 vendors selling locally sourced vegetables, seafood, and specialty products. Despite its name, this permanent market operates from morning until late afternoon on weekdays. Visitors can also enjoy affordable seafood bowls, fresh salads, and takeout meals from various food stalls.

Originating as an open-air market after World War II in 1945, it has long been known as “Sendai’s Kitchen,” preserving the flavors of Tohoku’s rich food culture. After the 2011 Great East Japan Earthquake, the market reopened within days, showcasing the resilience and spirit of the people of Sendai.

25. Pray for Health and Good Fortune at Osaki Hachimangu Shrine

(Photo: DISCOVER SENDAI)

Built by Date Masamune, the founder of the Sendai domain, Osaki Hachimangu Shrine is a symbol of the Date clan’s legacy and prestige. Its magnificent Azuchi-Momoyama-style architecture, dating back to the 16th century, has earned it National Treasure status.

(Photo: DISCOVER SENDAI)

Every year on January 14, the shrine hosts the Donto Festival, one of the region’s largest traditional events. During this festival, worshippers throw New Year’s decorations into a massive bonfire, praying for health, prosperity, and good fortune in the coming year.

26. Enjoy Skiing & Snowboarding at Spring Valley Sendai Izumi Ski Resort

Spring Valley Sendai Izumi Ski Resort offers slopes for all skill levels, from beginners to advanced riders. Just 40 minutes by bus from central Sendai, the resort boasts stunning views of the Sendai Plain and the Pacific Ocean on clear days. From January to early March, night skiing is available daily until 10 PM (11 PM on Fridays and Saturdays), allowing skiers to glide under the Sendai night skyline.

With 4 lifts and 12 courses, the resort features a maximum slope of 36 degrees and a longest run of 1,400 meters, with well-groomed, firm snow for smooth rides. While many visitors are intermediate or advanced skiers, families can enjoy the “Snow Adventure Kingdom” area, offering sledding and snow tubing.

For beginners, ski lessons are available, and snowboarders can check out “Rhythm Fun Park,” one of Miyagi’s largest terrain parks, featuring jumps and jib elements for freestyle fun.

27. Try Your Hand at Traditional Crafts at Akiu Craft Park

(Photo: Miyagi Prefectural Government Tourism Division Tourism Planning Group)

The Sendai region is known for its rich tradition of craftsmanship, and Akiu Craft Park is the perfect place to experience it firsthand.

(Photo: Miyagi Prefectural Government Tourism Division Tourism Planning Group)

Home to nine skilled artisans, this creative hub showcases traditional Japanese crafts such as indigo dyeing, lacquerware, kokeshi dolls, spinning tops, and Hanamizuki art. It’s a must-visit spot for travelers interested in Japan’s cultural heritage.

(Photo: Miyagi Prefectural Government Tourism Division Tourism Planning Group)

Many workshops offer hands-on experiences, allowing visitors to create unique souvenirs under the guidance of master craftsmen. Popular activities like painting kokeshi dolls require advance reservations, so be sure to plan ahead for an unforgettable crafting experience!

28. Enjoy Outlet Shopping in Sendai

A trip to Sendai isn’t complete without some outlet shopping!

Mitsui Outlet Park Sendai Port
Located about 25 minutes by car from Sendai Station, Mitsui Outlet Park Sendai Port is home to around 120 stores, offering discounts on both domestic and international brands. The mall also features a food court with local seafood specialties and a scenic view of Sendai Port. Don’t forget to check for discount coupons to save even more on your shopping spree!

Sendai Izumi Premium Outlets
Located about 40 minutes by car from Sendai Station, Sendai Izumi Premium Outlets offers a relaxing shopping experience in a lush, green setting. Designed to resemble an East Coast American town, the mall features around 80 stores, ranging from luxury brands to casual fashion. It’s the perfect spot to enjoy a leisurely shopping day surrounded by nature.

29. Last-Minute Shopping at AEON Mall Natori

AEON Mall Natori is one of Tohoku’s largest shopping malls, offering a wide variety of stores, restaurants, and entertainment, making it a perfect place to spend a rainy day or unwind before your flight.

With direct access to Morisekinoshita Station on the Sendai Airport Access Line, the mall is just 18 minutes from Sendai Station and only 7 minutes from Sendai Airport, making it incredibly convenient for travelers. Large coin lockers on each floor can accommodate suitcases, and the information center provides multilingual support with translation devices, ensuring a hassle-free shopping experience.

For dining, the “Gourmet Garden” restaurant area on the first floor serves Sendai specialties like gyutan and local ramen, while the “Food Forest” food court on the second floor offers quick bites like udon and fried chicken. Menus feature plenty of photos, making ordering easy for all visitors.

Families with children will appreciate the free play areas, character-themed carts, and the Namco game center, where you can try your luck at Japan’s famous crane games—a fun way to wrap up your Sendai adventure!

Exclusive Coupon for Foreign Visitors

30. Enjoy Sendai’s Finest Drinks—Sake, Whisky & Beer

With its abundance of sake breweries, Miyagi is a great place to sample and bring home top-quality sake.

One highly recommended bottle is “Sensho Masamune” from Katsuyama Sake Brewery, a Sendai-based brewery with over 320 years of history. This renowned sake is connected to Date Masamune, the first lord of Sendai. Made with premium domestic rice and soft spring water from Izumigatake, it offers a rich aroma and smooth finish, making it a perfect souvenir or drink to enjoy during your trip.

For whisky lovers, a visit to the Nikka Whisky Miyagikyo Distillery is a must. Nestled in a picturesque valley, this distillery is known for its beautiful architecture and serene natural surroundings. Here, you can learn about the whisky-making process and sample some of their finest single malts.

Beer enthusiasts can head to the Kirin Beer Sendai Factory, where you can join a brewery tour and taste freshly brewed Kirin beer.

31. Enjoy the Changing Scenery of Jozenji-dori Throughout the Seasons

(Photo: DISCOVER SENDAI)

Lined with majestic zelkova trees, Jozenji-dori is one of Sendai’s most scenic streets, embodying the city’s nickname, “The City of Trees”. These towering trees provide lush greenery in summer, golden hues in autumn, and a magical illuminated landscape in winter, making it a beautiful place to visit year-round.

(Photo: DISCOVER SENDAI)

The street also serves as a hub for festivals and cultural events, including the Sendai Pageant of Starlight in winter and the Jozenji Street Jazz Festival in summer. Along the boulevard, you’ll find notable sculptures such as “Summer Memories” by Emilio Greco and “Woman Bathing” by Venanzo Crocetti, adding an artistic touch to this elegant urban oasis.

(Photo: Sendai Tourism International Association)

32. Stroll Along the Serene Hirose River and Enjoy Its Natural Beauty

(Courtesy of Sendai City Tourism Division)

Flowing through the heart of Sendai, Hirose River brings a touch of nature to the city’s modern landscape.

(Courtesy of Sendai City Tourism Division)

The river has been the focus of environmental conservation and restoration efforts, resulting in a remarkable return of over 5,000 salmon swimming upstream—a rare sight in urban rivers across Japan.

(Courtesy of Sendai City Tourism Division)

A long-standing tradition dating back to the Edo period, the Toro Nagashi (Lantern Floating Ceremony) is held here each year. Nearly 3,000 glowing lanterns are set adrift on the water, creating a mesmerizing scene, while fireworks light up the night sky, making it a must-see summer event.

33. Admire the Stylish Architecture of Sendai Mediatheque

Designed by renowned architect Toyo Ito, Sendai Mediatheque is a modern, multi-purpose cultural facility dedicated to art, media, and design.

Its sleek and innovative structure has gained international recognition, winning the World Architecture Awards 2002 for Best Building in East Asia.

Inside, the building houses exhibition spaces, a library, a cinema, workshops, and a café, making it a dynamic hub for artistic and cultural events.

34. Take a Scenic Walk to Akiu Great Falls, One of Japan’s Top 100 Waterfalls

(Courtesy of Sendai Tourism International Association)

Standing at 55 meters high, Akiu Great Falls is one of Japan’s Top 100 Waterfalls, offering breathtaking views in every season. While it’s beautiful year-round, autumn is particularly stunning, as the vibrant fall foliage contrasts against the white torrents of water, creating a mesmerizing scene.

(Courtesy of Sendai Tourism International Association)

For a closer look, follow the riverside trail down to the base of the falls. Surrounded by lush nature, you can soak in the refreshing negative ions while experiencing the power and beauty of this natural wonder.

(Courtesy of Sendai Tourism International Association)

35. Experience the Thrill of the Sendai Aoba Festival (May)

(Courtesy of Sendai Aoba Festival Sponsorship Association)

The Sendai Aoba Festival is a lively spring event with a 350-year history, celebrating the legacy of the Sendai domain while marking the arrival of spring in grand style.

(Courtesy of Sendai Aoba Festival Sponsorship Association)

The eve of the festival, known as “Yoi Matsuri” (Night Festival), features energetic performances of the Sendai Suzume Odori, a traditional sparrow dance performed by local groups across the city.

(Courtesy of Sendai Aoba Festival Sponsorship Association)

On the main festival day, the streets come alive with elaborately decorated festival floats (yamahoko), accompanied by a parade of performers in samurai armor, reenacting the grandeur of Sendai’s past.

2025 Festival Dates: May 17-18

36. Visit the Towering Sendai Daikannon, a Monumental Statue Gaining Global Attention

Just outside Sendai City, the massive Sendai Daikannon stands as the main hall of Daikannonji Temple and is one of the tallest statues in the world.

At 100 meters high, this colossal figure sits atop a hill, making it visible from various parts of the city, including residential areas. The temple grounds also feature several spiritual sites, including spots believed to bring romantic blessings, making it an intriguing place to explore beyond the awe-inspiring statue itself.

37. Enjoy Family-Friendly Fun at Zao Fox Village & Sendai Umino-Mori Aquarium

Sendai offers plenty of kid-friendly attractions that make for a fun-filled day with the family.

Miyagi Zao Fox Village

(Photo: PIXTA)

A must-visit for animal lovers, Miyagi Zao Fox Village is home to around 100 foxes, allowing visitors to observe, feed, and take photos with these adorable creatures up close. In winter, the sight of foxes roaming the snow-covered landscape creates a magical photo opportunity, while spring brings the chance to see playful fox cubs exploring their surroundings.

Yagiyama Zoological Park

(Photo: PIXTA)

Located just 20 minutes by car from central Sendai, Yagiyama Zoological Park is home to around 140 species of animals. Visitors can see favorites like red pandas, polar bears, and African elephants, along with interactive animal encounters that make it a hit with children. It’s a great place for families to enjoy a fun and educational day outdoors.

Sendai Umino-Mori Aquarium

(Photo: PIXTA)

Opened in 2015, Sendai Umino-Mori Aquarium is one of the largest aquariums in the Tohoku region. A highlight is the dolphin and sea lion performance, while visitors can also enjoy watching penguins waddle along in their adorable parade. The touch pool allows children to interact with marine life like starfish and small sharks, making it an exciting and educational experience for young visitors.

Zao Heartland

(Photo: PIXTA)

Zao Heartland is a hands-on farm experience facility where visitors can enjoy seasonal nature and interactive activities. Kids and adults alike can meet and feed animals like sheep and goats, or try butter and sausage-making workshops. The on-site restaurant serves dishes made with fresh local ingredients, offering a delicious way to experience Zao’s rural charm.

38. Visit Kamei Arena Sendai—A Must-See Spot for Haikyu!! Fans

Kamei Arena Sendai (formerly Sendai City Gymnasium) is a must-visit for fans of the popular volleyball manga and anime Haikyu!!. This venue appears in the series as the site of Karasuno High’s decisive match in the Spring Inter-High Miyagi Prefecture Qualifiers, with its exterior and interior faithfully recreated in the anime.

Inside, visitors can find character panels and photo spots, making it a great place for fans to capture memorable moments. The view from the second-floor spectator seats, overlooking the main arena, closely resembles key scenes from the series. Conveniently located just a 15-minute walk from Sendai Station, it’s an easy stop for any Haikyu!! pilgrimage.

Make the Most of Sendai with Seasonal Events & Nearby Attractions

While Sendai’s station area and iconic spots offer plenty to explore, planning your trip around seasonal events can make your visit even more special. Whether it’s the vibrant Sendai Tanabata Festival in summer or the SENDAI Pageant of Starlight in winter, the city’s festivities add extra charm to any itinerary.

Venturing beyond the city center opens up even more experiences, from the breathtaking Okama Crater and Naruko Gorge’s autumn foliage to night skiing at Spring Valley. If you’re a repeat visitor, consider strolling through Sendai’s historical sites, tracing the legacy of Date Masamune—a figure still deeply respected by locals, who affectionately refer to him as “Masamune-kō” (Lord Masamune). Discovering his romantic and family-oriented side through local legends adds another layer to your Sendai adventure!

Text by: ShoePress Inc.

(This article was originally published in 2019 and updated in February 2025. Please check official websites for the latest information.)