5 Simple Strategies to Increase Your App Downloads

This one is a favorite and perhaps the most powerful. For those of you wondering what exactly is a paid-to-free campaign, it’s AppsGoneFree. It’s all about making a paid app free for a period of time and driving hundreds, possibly thousands of downloads within that time. AppsGoneFree also features apps that are willing to give away an in-app purchase to users for free for a couple of days.

Now that your app has gained some traction it will move up in the top charts, gaining even more visibility and hopefully driving additional revenue for the days or weeks to follow. A bonus with the paid-to-free campaign is your app will be in the hands of lots of new users. These new users can spread the word about your app to their friends and family.

Hopefully, some of them are kind enough to leave you a rating and positive review. Reviews and comments play a crucial role and can affect whether someone downloads your app or not and how your app ranks in search results.

There are a few requirements that developers must meet in order to get featured:

• It must have a three-star average rating (with a minimum of five total ratings) in the US App Store at the time it goes free.
• The app cannot contain ads.
• The app must not have been free numerous times (3+) over the last six months.
• If you are promoting a free in-app purchase, it must unlock or add substantial value to the app. It cannot simply be consumables like coins, lives, etc.
• If you are promoting a free subscription, it has to be in addition to what is normally offered as a free trial. For example, if your app normally has a free trial of seven days, extending it to one month for our users would qualify. The minimum requirement is one month free and it can only be featured once every six months.

If you’re a developer wanting to submit an app for a paid-to-free campaign, simply send a request to jennifert@appadvice.com with the subject “AppsGoneFree.” Please include the name of the app, a link to it in the App Store, when and for how long you intend to offer the app for free, and anything else you would like to share. We will take it from there.