In this digital-first world, understanding your customers’ experiences is more crucial than ever. While reaching them through digital channels should be easy, it often proves to be a challenge. To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. If these challenges sound familiar, you’re not alone – but don’t fret, we promise there’s a better way.
Let’s dig into the biggest gripes people have with digital feedback programs – and see how Alchemer eases each of those pain points.
The reality of digital feedback programs: Common pain points
Pain Point #1: Lack of comprehensive platform (most common issue)
Feedback lives everywhere and often companies use different tools to collect from all those feedback touchpoints. When one tool gathers feedback via email and another through your website, consolidating all that data and customer feedback can be nearly impossible. Most organizations struggle with disconnected tools that create data silos and incomplete customer insights. This fragmented approach leads to missed opportunities and incomplete understanding of the customer journey.
How Alchemer helps: Comprehensive platform integration
Alchemer provides an integrated, omnichannel solution that collects feedback seamlessly across all available touchpoints. Collecting feedback is effortless with Alchemer. Use traditional surveys distributed across multiple channels to gather valuable insights. Additionally, capture feedback directly from interactions within your apps, website, or third-party .
Our platform connects feedback from every channel with your operational, behavioral, and transactional data, creating a holistic view of your customer’s journey. Alchemer’s Survey and Digital solutions enable you to engage with customers at the moments that matter. These tools enable you to build a robust voice of customer (VoC) program that scales with your business.
Alchemer combines real-time digital behavior with unique customer data to deliver powerful insights. Our platform empowers you to deepen relationships and connect with customers wherever they are in their journey.
Pain Point #2: Steep learning curve
Many platforms promise powerful features but are so complex that they require extensive training and technical expertise. This steep learning curve delays implementation and inhibits team adoption. The longer it takes to learn a new tool, the longer it takes to realize its value and ROI.
How Alchemer helps: Intuitive design that works for everyone
We understand how challenging it can be to get team members on board with a new tool, and a solution only works if it’s accessible to everyone. That’s why ease of use and quick implementation are built into our DNA. In fact, when we asked our customers, “What makes Alchemer special?”, they overwhelmingly pointed to the platforms ease of use with 37% selecting it as the top feature.
Alchemer’s streamlined design helps teams go from setup to insights in hours, not days. This means seeing value immediately without complex, time-consuming onboarding. Notably, 80% of customers say it’s quick and easy to implement, and 92% report that their ROI met or exceeded expectations. We know you and your team are ready to dive into customer feedback now—not months down the road. Don’t let the complexity of other platforms hold you back — start gathering insights today!
Pain Point #3: Missing features
We’ve all been there, excited to try a new platform, only to find out it’s missing that one key feature you need to make everything work. Standard feedback tools often lack crucial capabilities. As a result, organizations must cobble together multiple solutions to get the job done or miss out on valuable customer insights.
How Alchemer helps: Comprehensive feature set
Here are just a few of our customers’ favorite features packed with everything you want and even a few features you didn’t know you needed!
In-app customer interactions
- Show a Love Dialog to gauge customer sentiment and determine follow-up actions
- Start a conversation in the Message Center based on a customer’s response to the Love Dialog or from a button in a Prompt
- Use an in-app icon to start a conversation in the Message Center
- Assign messages to team members to ensure follow-up
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