Nigeria’s fashion scene is dynamic and ever-evolving, with a rich blend of traditional influences and contemporary styles. However, many fashion creators believe the height of their success lies in them taking the long walk, using the runway. Why then is this relevant to them?
The runway has become a significant platform for couturiers to showcase their creativity and make bold statements.
Here are six of the top fashion houses in Nigeria that have made an indelible mark on the runway, and importantly, what they have said:
1. Deola Sagoe
Deola Sagoe is a name synonymous with Nigerian haute couture. Renowned for her unique approach to traditional African fabrics and Western aesthetics, Deola’s designs have graced runways globally. She is celebrated for her intricate detailing and modern interpretations of traditional Nigerian attire, which have won her accolades and a loyal clientele both locally and internationally.
She has graced the runway show at the Arise fashion show in 2019, and since then, she has walked the stage in places like New York and the Clan Runway Mercedes Benz Fashion Week also in 2015.
2. Lisa Folawiyo
Lisa Folawiyo, at 48 and still performing wonders in the fashion world, is the creative force behind the eponymous brand that has transformed Ankara fabric into high fashion. Known for her impeccable tailoring and hand-embellished designs, Lisa has taken Nigerian fashion to the global stage.
Her collections, which often feature a fusion of vibrant African prints with contemporary silhouettes, have been showcased in major fashion capitals, earning her a spot among Nigeria’s top couturier. She is also a winner of the Glam & Essence Style Awards and Runway Show, Designer of the Year, 2013. She owns a spot here too, and here is what she says about the runway: “For me, the runway is a transformative stage where cultural narratives meet contemporary expression.”
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3. Mai Atafo
Mai Atafo is a powerhouse in the Nigerian fashion industry, renowned for his bespoke tailoring and sophisticated designs. His eponymous label, Mai Atafo, is synonymous with luxury and elegance. Mai Atafo is known for his contributions to the Arise Fashion Week and the Lagos Fashion Week, where the runway is more like the brand’s home.
Specialising in men’s and women’s formal wear, Atafo’s designs have been a staple on Nigerian runways, with his bridal collections particularly standing out for their exquisite craftsmanship and timeless beauty. To Mai, she says, “The runway is my platform to redefine luxury, blending craftsmanship with modern allure.”
4. Twinsraudoh
Twinsraudoh is a rising star in the Nigerian fashion scene, known for their innovative designs and meticulous craftsmanship. Founded by its creative CEO, Omotayo Afusat Adeyemi, who also doubles as a detail-oriented fashion designer with over eight years of experience, Twinsraudoh has quickly made a name for itself.
The brand’s commitment to understanding client needs and producing high-quality, beautiful clothing has set it apart. From custom garments to pattern making and trend analysis, Twinsraudoh has showcased their collections on various runways, impressing audiences with their unique blend of traditional and contemporary styles. Making a successful run at the runway on the 7th of July also clicks her among the coutures Nigerians and international brands now look up to. Since its launch in 2021, the focus of the brand is on producing exquisite garments that marry historical accuracy with modern aesthetics. According to her, she said, “The runway helps me to showcase my creativity, build brand identity, attract industry recognition, provide feedback, foster networking, boost marketing, set trends, and promote personal and professional growth.”
5. Tiffany Amber
Tiffany Amber, founded by Folake Akindele Coker, is one of Nigeria’s most beloved fashion brands. It began its official existence in 1998, and since then, it has become a household name in Nigerian couture. Tiffany is known for its elegant and feminine designs that cut across all ages and individuals.
Tiffany Amber has been a trailblazer in the industry. The brand’s use of luxurious fabrics and intricate patterns has made it a favourite on the runway, consistently delivering collections that celebrate the richness of African heritage while appealing to modern sensibilities. To Amber, she says, “The runway is my canvas, where I paint stories of elegance and empowerment through fashion.”
6. Ugo Monye
After making Davido’s wedding outfits at his star-studded wedding recently, we can only continue to expect more fashion brilliance from the master craftsman himself.
The Nigerian fashion industry is a testament to the country’s rich cultural heritage and modern innovation. Couturiers like Deola Sagoe, Lisa Folawiyo, Mai Atafo, Twinsraudoh, Tiffany Amber, and Ugo Monye continue to push the boundaries, creating stunning collections that captivate audiences worldwide. As these designers lead the charge, the future of Nigerian fashion looks brighter than ever, if at all there was any threat in Africa to it before.
In summary, fashion shows hold substantial value to businesses in terms of brand promotion, trendsetting, networking, and sales opportunities. For regular individuals, fashion shows provide inspiration, education, trend awareness, style guidance, and an entertaining experience that enriches their everyday lifestyle.
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