In a tweet to advertisers, Musk explains why he bought Twitter
He also wrote that “There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society.” He did point out that he did not buy Twitter “to make more money. I did it to try to help humanity, whom I love.” Twitter’s new owner says that he wants the platform to be “warm and welcoming to all, where you can choose your desired experience according to your preferences.”
Automobile companies are reportedly nervous about advertising on Twitter because of a possible conflict of interest due to Musk’s executive title at Tesla. There had been speculation that Musk would remove advertising from Twitter but that doesn’t seem to be the case after he said, “advertising, when done right, can delight, entertain and inform you. Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise.”
Musk’s plans for Twitter include turning it into a “super app” modeled after China’s WeChat
What Musk doesn’t want Twitter to become is “a free-for-all hellscape, where anything can be said with no consequences!” Elon plans to appoint himself as Twitter CEO and will allow anyone banned from the platform, such as former President Donald Trump, to return. Trump previously said that he would not return to Twitter if Musk bought the company. In addition, the former president has his own Truth Social platform although the beleaguered social media site is having problems becoming part of a publicly traded company as originally planned.
After closing on the transaction, Musk changed his title on his Twitter account to “Chief Twit.” He previously said that he sees Twitter transforming into a “super app” that could offer ride-hailing, shopping, and money transfers. That sounds like he plans to model Twitter after China’s WeChat which offers a number of services to consumers in addition to being a social-media platform.