BrandSpace, the media and retail kiosk and pop-up division of Scentre Group, has launched full programmatic buying capabilities across its entire digital screen network in New Zealand.
Scentre Group is the owner, and operator of 42 Westfield destinations across New Zealand and Australia. The announcement sees every Westfield SuperScreen joining the existing programmatic network, including Westfield locations in Albany, Newmarket, Riccarton, Manukau and St Lukes.
Richelle Scott, Head of BrandSpace NZ, says of the launch: “We are thrilled to extend programmatic to our SuperScreens, giving our partners the ability to buy and execute campaigns in real time across our entire network of screens. As the owner-operator of these premium retail destinations, we offer a level of flexibility, targeting and customisation that is unmatched.”
These state-of-the-art screens allow brands and businesses to engage customers in high-traffic, high-dwell areas while they shop, dine and socialise.
The SuperScreens are equipped with full-motion video with 360-degree visibility, 3D technology, dynamic content display capabilities and an advanced reporting suite.
The format offers deeply immersive creative potential while also providing brands the insights needed to track and measure campaign performance with precision.
Scentre Group’s strategic focus on customer visitation continues to drive sales productivity for business partners.
In the 12 months to December 30, 2023, Westfield’s New Zealand destinations had $44.3 million customer visits and recorded $2.4 billion in New Zealand Business Partner Sales.
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