Stuff Group is happy to see the end of year Nielsen Online Ratings which shows that in November, stuff.co.nz reached 2.31 million Kiwis.
It is a result that is 200,000 more than its nearest competitor, says Stuff Group of its website which continues to be the largest New Zealand website overall.
Stuff Group’s digital mastheads including The Post, The Press and Waikato Times saw their highest ever combined audience numbers in November reaching 1.01 million Kiwis. The news agenda of the month was characterised by live and on-the-ground coverage of the US presidential election and comprehensive reporting on the historic hīkoi protesting the Treaty Principles Bill.
Stuff Owner and Publisher Sinead Boucher says Kiwis turn to Stuff for trusted journalism on the news that matters to them, whether it’s happening in Washington, Wellington or Wānaka.
“These results show Kiwis continue to have a strong appetite for news and the work of our hundreds of journalists right across the motu has a real impact in communities every day. Whether it’s holding the powerful to account, highlighting the good in our small towns, breaking down complex but important issues or providing a platform for our commercial partners to connect with New Zealanders at scale – our teams are delivering for Kiwis.”
Stuff’s journalism also fuels ThreeNews for Warner Bros. Discovery each night, with the bulletin reaching more than 1.2 million New Zealanders aged 5+ on average over the past three months equating to a quarter of the country*.
Boucher says the results for Stuff and ThreeNews cap off a year of delivery and innovation for Stuff Group.
“I’m proud of the way we innovated in what was a challenging year in the market,” she says. “We started 2024 by replatforming stuff.co.nz onto a world-class tech stack, giving us the freedom and agility to best respond to the wants and needs of our audiences and commercial partners. We’ve created a new, high quality 6pm bulletin for Aotearoa in ThreeNews, brought Kiwis all the excitement of the America’s Cup through a unique broadcasting partnership and expanded the national audience of our flagship masthead The Post through thepost.co.nz and a richer content offering for digital subscribers.
“There were big events but it’s local news that drives our audience. We’re looking forward to delivering even more trusted and quality journalism, content and experiences for New Zealand in 2025,” she says.
*Source: Nielsen Online Ratings November 2024
**Source: Nielsen TAM September-November 2024
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