How video content will transform user experiences in 2025

Andrei Trefilov, Senior Engineer at BandLab Technologies, a Singapore-based company that designs and develops intonation services, discussed how innovations in video content will change the user experience in 2025. 

How video content innovations will transform user experiences in 2025. Mobile app development predictions from an iOS engineer

Each year, the array of available technologies becomes much more diverse, exciting, powerful, and simultaneously accessible. Mobile devices are no exception to this trend. With every new generation, users enjoy higher-quality and more convenient ways to interact with content — and video has become one of the most prominent formats. Innovations in hardware, software, and data transmission and processing methods are what are fueling this shift.

A new level of capabilities with Apple chips

In 2025, Apple’s advancements in processor technology will push the boundaries of video playback and redefine how multimedia is integrated into everyday applications. With support for 4K and 8K video as a baseline, and the ability to seamlessly handle video as a supplementary feature, these chips will empower developers to deliver richer, more immersive experiences without compromising device performance.

Whether it’s enhancing virtual classrooms, enabling realistic AR/VR interactions, or improving video-driven social media apps, Apple’s next-generation processors are about to set a new standard for multimedia capabilities on mobile devices. Because of these innovations, video will become an even more integral part of how users interact with content, making the mobile experience more engaging, efficient, and versatile than ever before.
 

The evolution of AVPlayer and its ecosystem

Software advancements keep pace with hardware. Apple continues to actively develop AVPlayer and its related components, which are becoming more powerful, versatile, and easier for developers to integrate. Updates include improved streaming, and optimized video rendering, which make video playback more stable and high-quality. In the future, we can expect even more tools to enable developers to integrate interactive elements and innovative features into video players seamlessly.

5G and edge computing: Acceleration and optimization

The rollout of 5G networks unlocks new possibilities for video-centric applications, allowing for high speeds and minimal latency, making streaming 4K and even 8K video more accessible. However, another crucial development is Edge Computing. This technology processes data closer to the user – on devices or nearby servers – reducing network strain and enhancing user experience.

Edge Computing also opens up extensive opportunities for artificial intelligence (AI). For instance, AI can analyze and adapt video quality in real-time based on network conditions, the user’s device, or individual preferences. This ensures video playback that is not only smoother but also more personalized.

The implementation of the H.266/VVC codec

The new H.266/VVC video compression standard promises to revolutionize the industry. This codec significantly reduces the size of video files while preserving high quality. This is particularly vital for mobile devices, where storage and network bandwidth are often limited. High-resolution video streaming will become standard even on mid-range devices with H.266/VVC, combined with 5G and powerful mobile processors.

More video, more interactivity

Video is rapidly becoming a key feature in many applications, even in those where it isn’t the primary focus or the core feature. As technology continues to become more accessible, these integrations are becoming higher in quality. Video-focused applications, in turn, will set new standards for basic viewing quality.

Plus, companies whose products are video-centric will pay more attention to interactivity. This could include features like co-viewing experiences, AR/VR integration, or interactive elements that allow users to engage directly with the content. For instance, educational platforms might integrate quizzes into video lessons, while entertainment apps could incorporate augmented reality features.

Advancements in mobile video

2025 is bound to bring countless opportunities for advancements in video on mobile devices. The market is changing rapidly, and the combination of powerful hardware, innovative software solutions, high-speed networks and new compression standards is already creating the perfect conditions for improving the user experience. With these advances, the basic user experience will see a transformation, bringing around a smoother, higher-quality, and more immersive video content interaction.
At the same time, large companies will have great opportunities to push the boundaries by investing in cutting-edge experiments with interactivity, augmented reality and virtual reality, opening up new possibilities for user engagement and content innovation. This opens up major opportunities for developers and companies looking to use video as a primary or additional element in their applications.
For developers and businesses, this opens up major opportunities to harness video as a central or complementary feature in their applications, transforming how audiences will engage with digital content.