MintHC has welcomed Mike Hutcheson to its board to support strategic expertise as it advances digital innovation and AI.
MintHC says Hutcheson is one of the country’s most respected creative and business leaders. He co-founded Colenso BBDO in the 1970s and went on to establish HKM in the 1980s.
He later joined Saatchi & Saatchi in Auckland as managing director. Beyond agency leadership, Hutcheson wrote a Master of Philosophy thesis on the Alchemy of Creativity in Business and became an Adjunct Professor at AUT.
He’s also a keynote speaker, author of multiple books and founder of Hutch & Co and the Lighthouse Ideas Company. In 2021, he was inducted into the Marketing Hall of Fame.
Hutcheson says: “I believe the future of business communication lies with MintHC’s unrivalled expertise in harnessing emerging technologies, analytics, and, in particular, AI. Traditional communication strategies often relied on big creative bangs, much of which was wasted. MintHC, however, focuses on creatively targeting specific business solutions – and that’s the future!”
Fresh perspectives
Alongside Hutcheson’s appointment, MintHC has also named Robert Capon as its new general manager.
With a career spanning leadership roles in global firms such as Oliver Wyman, Mercer and Synlait Milk, Capon brings fresh perspectives to the traditional marketing sector.
His background in finance, operations and large-scale systems transformation aims to strengthen MintHC’s ability to deliver complex, cross-industry solutions.
Capon says: “MintHC isn’t constrained by old industry habits. I was drawn to their appetite for doing things differently, and for embracing emerging technologies like AI to solve real problems for clients. I’m looking forward to helping shape the next phase of growth.”
MintHC CEO and co-founder Shayne Moore says: “Bringing Mike onto our board and welcoming Rob as GM demonstrates the scale of ambition we have for MintHC.
“These appointments strengthen our ability to support clients with both strategic insight and operational delivery. At the heart of it, our mission remains clear: to help Kiwi businesses succeed, no matter their size or sector, by combining deep business connections with expertise in business insight, digital and AI.”
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