Growing Up in New Zealand enters a new digital era via Daylight

The Growing Up in New Zealand longitudinal cohort study has launched a new digital platform called ‘Home’.

Developed by creative and technology studio Daylight, the platform aims to foster a more direct connection with young people and their families who have been part of the study since birth.

Conducted by the University of Auckland, the study (GUiNZ) has followed the lives of more than 6,000 families and rangatahi since its launch in 2008. It has generated insights that have informed national policy decisions, nutritional guidelines, housing standards and more.

Daylight builds the next chapter

As the study matures, so does its participants. Until now, engagement has primarily been coordinated through caregivers, using traditional methods such as phone calls, emails and in-person or postal surveys.

With rangatahi now stepping into a more active role in their participation, the study faced an important question: how to meet a new generation in a way that reflects their expectations, while maintaining the trust and rigour the study is known for.

‘Home’ represents an evolution of the participant journey, says GUiNZ. It brings key aspects of the study together in one place, making it easier to access information, take part in research activities and stay connected over time.

Direct and relevant

Associate professor Sarah-Jane Paine, research director of GUiNZ, says: “As the study enters its sixteenth year, we saw a powerful opportunity to evolve how we connect with our cohort.

“Home represents the next chapter: a dedicated digital space designed to grow with our rangatahi and their caregivers, supporting their ongoing involvement in ways that feel clear, direct and relevant. It marks a significant step in ensuring the study continues to reflect the lives and voices of young people in Aotearoa.”

Daylight has partnered with GUiNZ for more than five years. The work builds on a long-standing collaboration focused on participant communications, engagement and translating complex research into accessible experiences.

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