New Zealand hair salon brand Rodney Wayne has launched a new campaign ‘Your way to shine’.
Developed by brand agency Lach & Friends, the creative work makes the argument that visiting a salon is about far more than hairstyles – it’s about raising self-esteem.
‘Your way to shine’ is founded on the insight that confidence starts with how you see yourself and how you show up to the world. Rather than presenting a single standard of beauty, the campaign is created around the idea that everyone’s way to shine is their own.
Uniquely your own
Lachlan McPherson, founder of Lach & Friends, says: “When we started working on this campaign, we kept coming back to the truth that confidence manifests itself differently for each of us, and so does the idea of beautiful hair.
“Rodney Wayne has always stood for bringing out the best in each individual, so we wanted the campaign to feel the same: inspiring, genuinely inclusive and authentic, and accompanied by personal, handwritten expressions of how the new look made each model feel.”
Reflects the brand
Each look featured in the campaign was crafted in direct response to a consultation with the model, a deliberate creative choice that mirrors Rodney Wayne’s in-salon practice.
Julie Evans, CEO of Rodney Wayne, says the campaign reflects what the brand sees play out daily across its salons.
“Our stylists don’t just colour hair, they help people find their unique beauty. When you find your way to healthy, beautiful hair, you find your way to confidence.”
The campaign is now appearing across digital and out of home media in New Zealand.
Credits
- Agency: Lach & Friends
- Creative: Lachlan McPherson, Newton Cook, Guy Coombes
- Media: Momentum
- Client: Rodney Wayne
- Photography: Guy Coombes
- Hair: Newton Cook and Rodney Wayne Artistic Team
- Videography: Kevin Ku
- Makeup: Kiekie Stanners
- Stylist: Troi Atkins
The post Lach & Friends and Rodney Wayne launch ‘Your way to shine’ appeared first on stoppress.co.nz.
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