Alexander Hughes | People Directory

I am currently studying MSc Marketing at Manchester Metropolitan University Business School, as well as working full-time at Launchpool as a marketing specialist for Web3.

As a creative individual, marketing is fascinating to me, as not only does it allow us to inspire, but also express the DNA of a brand through traditional and digital platforms. We engage, interact, and subconsciously consume marketing every day. Understanding the reasoning and strategies behind how products are marketed based on primary and secondary market research is an avenue I have explored in my degree and aspire to investigate further.

I am now pursuing a career in consumer marketing in web3 because the idea of better understanding ordinary people’s lives in a digital or Analog environment is becoming extremely topical. It is now challenging to avoid media, pop culture, art and therefore marketing. However, marking sure the marketing is effective, reaching your target audiences, and receiving the proper engagement is critical. Any web3 marketing strategy aims to turn a consumer into a customer, creating a community around your project. Allowing for research and a better understanding your audiences.