Building on the creative platform, Hello Chocolate Lovers, developed with Bastion Shine earlier this year, the latest instalment highlights the irresistible appeal of Whittaker’s Chocolate Pods, making them the ultimate Christmas gift – if you can bring yourself to give them away.
Ryan Jordan, Head of Strategy at Bastion Shine, says, “Christmas is all about sharing, but with Whittaker’s chocolate, there’s often a hidden agenda. ‘Now’s Good’ captures that cheeky truth – Chocolate Pods are so irresistibly good, gifting it is as much about treating yourself as it is about delighting someone else.”
Next evolution
The campaign marks the next evolution of Hello Chocolate Lovers, which debuted earlier this year, reinforcing Whittaker’s position as a brand that celebrates the love and passion Chocolate Lovers have for their chocolate.
Bastion Shine’s Executive Creative Director, Oliver Green adds, “Whittaker’s has always stood for creating moments of joy and connection. With ‘Now’s Good,’ we’ve taken the spirit of this and added a festive twist, showing that the magic of Christmas can sometimes be deliciously self-serving.”
The campaign will run across AV, outdoor, and throughout Whittaker’s social channels leading up to Christmas.
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