China’s Chery to open car plant in Vietnam

Chinese car maker Chery Automobile plans to set up a factory in Vietnam by next year to sell locally produced models in the country rather than import them, online news portal VnExpress reported. “We want to build a factory in Vietnam as we don’t want to merely import and sell cars,” Chery Vietnam director Tocy Tang said, according to the report. The plant would allow Chery “to build vehicles that are localised for Vietnamese” and at the same time “optimise the company’s potential” in the country while enhancing the branding of Chinese cars in Vietnam in general, he said. Chinese…

Chinese car maker Chery Automobile plans to set up a factory in Vietnam by next year to sell locally produced models in the country rather than import them, online news portal VnExpress reported.

“We want to build a factory in Vietnam as we don’t want to merely import and sell cars,” Chery Vietnam director Tocy Tang said, according to the report.

The plant would allow Chery “to build vehicles that are localised for Vietnamese” and at the same time “optimise the company’s potential” in the country while enhancing the branding of Chinese cars in Vietnam in general, he said.

Chinese import cars

Several Chinese auto brands like BAIC, Hongqi and Brilliance are already present in Vietnam, but they are imported by a dealer in Haiphong.

Founded in 1997, Chery is the ninth largest car manufacturer and top car exporter in China. It also produces Jaguar and Land Rover in China under a 50:50 joint venture with the UK-based and Indian-owned luxury carmaker. Its other brands are Karry, Qoros, Cowin, Exeed and Jetour.

Assembly plants globally

The main production of the state-owned car manufacturer is situated in China’s Anhui and Liaoning provinces.

A number of outsourced factories in developing countries manufacture Chery vehicles from either complete or semi-complete knock-down kits, regionally in Indonesia, as well as globally in Brazil, Venezuela, Egypt, Ukraine and Pakistan.