Age Concern and ANZ is bringing back popular cop drama CHiPs to encourage Kiwis to get on patrol for scams.
CHiPs was a mainstay on Kiwi TV screens in the 1970s and 80s for the way its portrayal of a California Highway Patrol motorcycle cop.
The campaign, created by TBWA\NZ is hoping to take advantage of this familiarity to get Kiwis to take notice of the types of scams currently out there and how they can avoid them.
It was fuelled by research from a recent ANZ survey, revealing that 80% of Kiwis aged over 65 believe that older people can be too kind and trusting for their own good.
But through CHiPs, TBWA\NZ, ANZ and Age Concern are reminding people they have the right to hang-up, say no and reject calls, texts and emails from people they don’t know.
“Battling scams and fraud is an issue faced by all Kiwis. Through ANZ’s partnership with Age Concern we wanted to focus on how we can use humour and nostalgia to engage, entertain and empower the people of Aotearoa to be ‘on patrol’ when it comes to scams,” says Shane Bradnick, CCO of TBWA\NZ.
“Rather than being confusing and scary, we brought back one of the most popular TV shows of the ‘80s to deliver a clear and succinct message that is easy to understand. We’re hoping it’s a message and campaign supported by all Kiwis.”
Digital literacy adds depth
Adding depth to the campaign is the inclusion of digital literacy programmes across communities to increase confidence online, plus a scam awareness training guide, scam academy website, and toolkits. Posters and guides will also be distributed to libraries and community centres.
“It’s been a great process to work with Age Concern on a programme that can help make a real difference. At the heart of this scam awareness programme is educating and empowering in an engaging way,” says ANZ General Manager of Marketing, Matt Pickering,
“This is just one aspect of the work we are doing with Age Concern around digital literacy and one aspect of the work we are doing to help battle fraudsters targeting New Zealanders”.
National launch
Alongside a 90 second spot, TBWA\NZ has created a suite of 30 second spots to raise awareness of the different types of scams we all fall prey to the most.
All spots use footage from the original show that have then been carefully crafted to convey the key messages of scam awareness and prevention.
The campaign launched nationally across Age Concern centres, TV, print, radio and online.
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