Yehia Abouseif headshot. Animated billboard for Kyndryl in Times Square, designed by Abouseif.
While Abouseif works as a designer, he considers himself an artist first. He began working on his art while he was in Cairo, at the British International School of Cairo, where his creativity was nurtured and skills were developed, from Junior School to Sixth Form. He is currently working an a series of drawings where he is using pastels on papyrus.
While Abouseif began his artistic practice in Cairo, his professional career as a digital designer wasn’t developed until moving to New York. After working for branding agencies, adverting and marketing firms, and even being exposed to the moving screens and billboards of Times Square, Abouseif was exposed to a way of creating that wasn’t subjective but intentional; for a specific audience. Even though living in New York City allowed Abouseif to create work not only for himself but for said commercial clients, his creative mind was nurtured long before the move across the Atlantic.
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