Kiwis will now be able to watch all domestic and international football matches live and for free, thanks to streaming platform Fifa+.
The platform launched in the New Zealand market this month, supported by a national campaign across MediaWorks outdoor, audio and digital services.
With the objective to drive football fans to this new offering, FIFA engaged the MediaWorks Direct Sales team as well as its in-house creative agency Passionfruit to deliver a dynamic campaign.
Alex Kenny, Creative Director Passionfruit, says, “With a focus on Auckland Transport’s Britomart Station as the hero, Passionfruit crafted a visual treatment that spoke to football lovers.
“Through multiple touchpoints, the FIFA+ creative escorted Kiwis as they journeyed through the bustling downtown commuter hub.”
Charlotte Blurr, Director of FIFA+, says: “We are incredibly excited to launch FIFA+ in New Zealand, with Kiwi football fans being the first to have an exclusive look at what FIFA+ has to offer.
“MediaWorks’ unique and diverse platforms helped us achieve mass reach to showcase the exciting array of content on the platform including FIFA originals, documentaries and archive matches from previous FIFA World Cups. We can’t wait to see how Kiwi fans engage with FIFA+.”
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