With a line of sight of 100,000 users, HealthNow
has made a strategic decision to increase its focus on the
company’s Employer Aid and Health Saver products as New
Zealanders continue to battle cost of living
challenges.
The HealthNow platform
was started with one simple aim in mind: increasing the
affordability of healthcare, with the belief that timely
access to healthcare improves health outcomes
drastically.
The company took a multichannel approach
to achieving this, providing end users with ‘Buy Now; Pay
Later’ (BNPL) functionality; Health Saver as a mechanism
of saving monthly towards future health expenses and the
ability for employers to contribute to their employees
health via Employer Aid.
A jump in users triggers
refined focus
“With a line of sight of 100,000
employees using the platform via employer contributions in
the next 12 months, it’s become crystal clear which
products have resonated with employees and individuals
across the country. We have seen a significant increase in
engagement and reception from employers wanting to
participate in their employees’ healthcare; and consumers
are increasingly aware of the need to plan ahead as they
face constraints in their household budgets. To us, this
represents exciting progress but has also triggered a
careful look at where we concentrate most of our effort,”
explains Steven Zinsli, Ceo and Founder of
HealthNow.
In a bid to ensure it’s applying
resources to the areas that will generate the most impact
for end users and ultimately have the most impact on the
affordability of healthcare, HealthNow.
has made a
decision to double down on the products which are in
alignment with this outcome.
Scaling
impact
“With the belief that impact requires
rigorous focus, we’re significantly increasing resource
allocation to our Employer Aid and Health Saver features;
and will retire our BNPL business. Although this has been a
challenging decision to make, it is the right one and will
reduce out of pocket exposure for people in need of
healthcare. As a company, doing so will also enable us to
focus our outreach efforts on employers of all sizes across
the country and concentrate on further developing our
Employer Aid and Health Wallet features,” adds
Steven.
Additional product functionality
Over
the coming months, HealthNow is expected to launch across a
range of large employers both locally and globally in
addition to releasing its much anticipated HealthNow card
later this year.
“Success for HealthNow is a more
affordable and accessible healthcare system. We’re
encouraged by the number of companies using HealthNow to
simplify their employees’ health and wellbeing benefits by
removing administration, improving utility and providing a
new level of autonomy to staff. Building a multi-feature
platform over the course of the last 18 months has been an
exciting journey and we’re committed to continuing to
ensure better health outcomes; supported by the right
products,” concludes Steven.
About
HealthNow
HealthNow is a New Zealand based fintech
company focused on increasing the accessibility of
healthcare on a global scale. By building bespoke payment
technology, HealthNow provides employers and end users the
ability to contribute funds into a digital Health Wallet
which is subsequently able to be used by a HealthNow card at
health and wellbeing
providers.
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