Hearts & Science, OMG’s fastest growing media agency, will handle all strategic media services for pet care provider Animates.
With Animates aiming to grow significantly over the next five years, the business required a partner that not only understood their purpose but could also deliver data led innovation and media smarts to support business growth and connect with animal lovers across their uniquely personal journeys.
Nathalie Moolenschot, Animates General Manager of Marketing says: “We’re thoroughly impressed by the retail experience, digital rigour and energy that Hearts & Science presented to us, and we immediately knew that they were the partners to help us drive our business forward.”
Rebekah Gierlinska, Managing Director Hearts & Science adds: “We’re excited to be working with Animates – a much-loved brand for New Zealand pet owners, with exciting opportunities across their portfolio. What makes the partnership so special is the strong alignment of their brand purpose with ours, to create connections that matter; not to mention our combined love of pets.”
Jane Stanley, CEO Hearts & Science New Zealand and Australia says it is “fantastic” to be working with the animates team.
“We’re excited about utilising our proven capabilities in performance marketing, e-commerce, and analytics (to name but a few) and form a successful partnership with this incredible brand for many years ahead.”
Animates adds to Hearts & Science’s quickly growing client list. Since launching in 2019, the agency is consistently growing its client portfolio and continues to create award-winning work.
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