Have you chosen Salesforce for your organisation? Good choice. There’s a reason why Salesforce is the world’s #1 Customer Relationship Management (CRM) provider. It’s the best technology to connect with customers in a more meaningful and profitable way. 1
You may now be wondering how to match the practice with the promise. How do you ready your current workforce, bring new skills on board, while simultaneously running the digital transformation project itself? It’s a challenge at any time, but the current worldwide post-pandemic digital skills shortage paired with high employee attrition rates, make it more so. Demand for Salesforce talent is at an all-time high. The Salesforce Economy is expected to grow significantly, producing more than 9m new jobs and US$1.6t in new business revenue worldwide by 2026. In Australia, $35.5bn in new business revenue is predicted with a compound annual growth rate (CAGR) of 20%. 2
“The Asia Pacific region is growing strongly and we are seeing huge demand amongst customers and partners for local talent with credentialed digital expertise.”
Eloise Lloyd, Director, Talent Programs and Partnerships, Salesforce APAC
We’d like to share how we solve this resourcing gap for ourselves at PwC and show how creating the right blend of skills and experience can unlock value for any organisation looking to grow its capabilities on the Salesforce platform. We apply a mix of these three:
1. Acquire existing Salesforce talent from the market.
This has obvious benefits, especially if you’re seeking very senior people with exceptional experience. They can come at a premium cost while being time-consuming and complex to recruit. However, once recruited, these people will be fast starters, bring a deep knowledge of the platform and will likely have solved complex problems multiple times before.
2. Grow our own talent and invest in the future.
Discussion about this post