Apple is expected to enter foldable smartphone market this year with the launch of the iPhone Fold (tentative name) in September this year. There have been reports that the brand is also planning to launch a flip-style foldable similar to the Samsung Galaxy Z Flip 7 and Motorola Razr 60 in the future, but it may depend on the market response to the company’s first foldable launching this year. Now, a new Bloomberg report reveals that the company has started testing a flip phone.
Apple reportedly testing flip-style foldable iPhone
According to the report, Apple has already tested a clamshell-style foldable iPhone, often referred to as the iPhone Flip. A known supply chain source has revealed that the company has moved beyond initial concept discussions and conducted internal testing, though it has not yet committed to mass production.
Earlier reports from reliable industry analysts also indicated that Apple was exploring a square, flip-style form factor, signaling broader experimentation with foldable designs beyond a single model. While details about the testing phase remain limited, the existence of such prototypes suggests Apple is carefully evaluating multiple directions before finalizing its long-term foldable strategy. The flip-style device would likely target users who prioritize portability and compactness, offering a smaller folded footprint compared to the book-style model expected to debut first.
Industry speculation indicates that the earliest potential launch window for an iPhone Flip could be around 2027, although a later timeline appears more realistic depending on technological readiness and consumer demand. Apple is believed to be watching market reception to its first foldable device closely before committing to another form factor.
The upcoming book-style foldable is expected to focus on productivity with a larger inner display, potentially delivering tablet-like functionality when unfolded. A clamshell alternative, on the other hand, would appeal to users seeking a more pocket-friendly flagship experience similar to existing flip foldables in the market. As competition in foldables grows, Apple’s multi-design approach suggests the company is aiming to cover different user preferences rather than limiting itself to a single foldable category.
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