KitKat’s refreshed ad platform takes out the Kantar Ad Impact Award for February

Kantar’s first Ad Impact Award of the year goes to KitKat. The ad refreshes the iconic “have a break, have a KitKat” platform with a fun & relatable narrative. The storyline and use of fresh consistency delivers on 3 key pillars:

1. Enjoyment
2. Brand Love
3. Branding

See the below infographic for more information about the February Kantar Ad Impact Award.