HYPER, New Zealand’s leading provider of place-based retail media channels, has announced the completion of the country’s first specialist liquor retail media network in partnership with Liquorland.
The network features internal HD 65” and 55” digital screens installed across 114 Liquorland stores. It provides advertising opportunities for both supplier and third-party advertisers with access to over 1 million liquor-specific shoppers every month.
Local and international liquor brands such as Aperol, Odd Company, Batched, Canadian Club, Glenfiddich, and Hendricks have already been activating campaigns over the holiday period.
“The launch of this network is a significant step forward in the availability of place-based Out of Home media options in New Zealand. We are proud to partner with Liquorland to offer innovative solutions for advertisers that drive awareness and conversion,” says Chris Burton, General Manager, Media at HYPER.
With growth on the horizon, the Liquorland channel is tipped to expand to beyond 130 locations. A large proportion of these additional stores will focus on hard to reach places and audiences to help advertisers deliver genuinely national campaigns.
The Liquorland network is the first of several premiere networks that HYPER will launch in 2023, as the company focuses on developing New Zealand’s place-based Out Of Home media options featuring highly defined audience groups.
