DDB Sydney has named Michael Sinclair to the newly created role of head of brand performance. Sinclair has worked as a producer, planner, marketer, and adviser at the likes of Droga5, Wieden+Kennedy, Optus, Channel4, and M&C Saatchi. Across these roles, he has worked with brands including Nike, Adidas, and The Guardian. Over the past 18 months, he advised start-ups, scale-ups, and larger businesses on brand-building, and became a founding board member of the In-House Agency Council of Australia.
Following a pitch, Initiative has been named media agency of record for banking app Maya. The mandate includes business analytics, audience understanding, media strategy, planning, offline and full funnel digital performance activation for the consumer and business segments of the total Maya portfolio.
SpringServe, now part of Magnite, has ppointed Mete Bargmann as commercial director, JAPAC. In this new role, he will be responsible for planning, developing, and implementing commercial strategies throughout the region. Prior to this, he was head of business development, Asia at Magnite where he worked with publishers and broadcasters across both Europe and Asia to develop their advertising businesses and strategies. Meanwhile, Kok On Chew has also joined director, client solutions. He will he responsible for providing technical support for Magnite’s SpringServe suite of products in the region. Before this, Chew spent 18 years working at Harmonic as presales and SaaS Manager where he oversaw architectural design efforts and implementation of cloud-based OTT video-streaming solutions with server-side ad insertion functionalities.
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