Omnicom Media Group (OMG) remains the unchallenged leader based on RECMA New Zealand’s latest report that was released recently.
Sitting at 48 points – OMG is 19 points above the next closest competitor and has a score that is equivalent to the next three holding groups’ combined scores, with OMG’s performance across both editions of the report released in 2024 having improved YoY.
The evaluation is based on 17 criteria and takes into account overall vitality and structure across six key agency holding groups in NZ, leading to a marketing index that goes beyond activity volume and financial results. In addition to leading the market, the most recent report shows OMG New Zealand has increased its score by two points vs the 1st edition in early 2024.
This news comes the same week Omnicom Media Group, alongside its clients and creative partners, contributed to a total 23 awards at the Effie Awards Aotearoa, including the Grand Effie.
Recognising the industry-leading results and standard of work coming from the Group, Peter Horgan, OMG CEO Australia New Zealand says, “Market leadership implies a responsibility that OMG NZ takes seriously. We are determined to show up as good industry citizens and help our clients grow in a way we can all be proud of.
“This RECMA acknowledgement is a culmination of hard work across our agency teams in OMD, PHD, and Hearts and Science. We thank them all.”
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