oOh!media New Zealand has completed major digital upgrades across the Dexus-owned Bayfair Shopping Centre in Mount Maunganui and Botany Town Centre in Auckland.
The upgrades included installing new large format screens and a refreshed network of small format digital panels.
High impact solutions
These upgrades form part of oOh!’s continued investment in high-performing retail environments across key metropolitan and regional growth markets – ensuring brands can access high-impact out of home solutions in environments designed for attention.
At both centres, the new large format screens take prominence, while the refreshed small format network adds consistent visibility and frequency, supporting full-funnel outcomes from reach through to conversion.
“These upgrades demonstrate our commitment to investing in retail centres across New Zealand – whether they’re in major metros or rapidly growing regions,” says oOh!media head of New Zealand Kelly Harvey.
“As consumer habits evolve, we’re focused on maintaining a network that reflects where audiences spend time and are most receptive,” Harvey adds. “These upgrades reinforce our long-term commitment to property partners and to delivering market-leading solutions for advertisers.”
oOh! has 45 retail centres nationwide and a reach of more than 2.96 million unique people every four weeks*.
*knOOH, AP15+, oOh! Network Reach, All Active Panels, Retail Only, 4 Week Unique Reach
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