Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth

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A follow-up to his earlier The Millionaire Next Door, Stanley draws upon research of America’s affluent to examine the ideas, beliefs and practices of the segment of the financial elite. His findings are contrary to common belief, noting for example that high-wealth Americans typically use little or no consumer credit and tend to avoid conspicuous consumption of high-cost or high-status items. While The Millionaire Next Door focused on those with a net worth of at least US$1 million, The Millionaire Mind emphasizes those with a net worth of at least US$10 million. The book debuted at #2 on the New York Times Bestseller list on February 18, 2000 and received press and reviews from Fred Barnes, Katie Couric and Donald Trump.

Following up the bestseller The Millionaire Next Door, The Millionaire Mind analyzes the common environmental and lifestyle factors that preceded and resulted in this researched segment’s ability to accumulate wealth. Stanley’s research on how the average American millionaire attained financial success are based on in-depth surveys and interviews with more than 1,300 millionaires. Personal details from this research are shared in the book include memories from their school days, personal thoughts on being “the smart kid in the dumb row,” making difficult financial decisions, selecting a vocation and spending habits.

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