Sling & Stone is excited to be representing Domino’s Pizza in New Zealand and Australia, hoping to deliver work that is trend-forward and fast-paced – just like the popular pizza brand.
The PR agency won the pitch to represent Domino’s and work with the company on product launches, events and creative communications here and across the ditch.
Domino’s is the largest pizza chain in both countries, in terms of network and sales, and Sling & Stone’s brief is to ensure it remains the leading brand in this space.
“Sling & Stone’s expertise with dynamic challenger brands, combined with their creativity, passion, and understanding of our unique brand communications, makes them the perfect ‘topping’ for our exceptional in-house PR team,” said Rhiannon Frater, Domino’s APAC Chief Communications and Corporate Affairs Officer.
“Domino’s is a cult consumer brand that we’re extremely proud to add to our stable. Together we’ll be delivering trend-forward, fast-paced work that consumers love — just like a Domino’s pizza. After more than 40 years in Australia, Domino’s refuses to rest on its laurels and continues to reinvent and challenge the major QSR chains, making them a perfect fit for our agency,” said Kasi Talbot, Global Head of Consumer at Sling & Stone.
