Snap Inc. names new Managing Director ANZ

Snap Inc., the tech firm that introduced the world to Snapchat, has recently named Tony Keusgen as the Managing Director for Australia and New Zealand.

Keusgen was most recently with Quantium, a leader in AI and Data Science, where he was the Global Chief Customer Officer. Prior to that, he spent over a decade with Google where he held a number of roles in the APAC region, including Managing Director of both Indonesia and New Zealand, and Head of Technology ANZ. 

Based in Sydney, Keusgen will lead Snap’s business across Australia and New Zealand, where he will be responsible for setting and executing the local strategy and overseeing Snap’s business operations across both markets.

Keusgen will report to Snap’s APAC President, Ajit Mohan. “Tony is an accomplished tech industry leader with a deep knowledge of the ANZ market and a track record of creating impact across the region,” Mohan says.

“Our business is experiencing significant growth in APAC and I couldn’t be happier to have a proven talent like Tony on board to lead our business across Australia and New Zealand, one of our most critical markets in the region, supporting our partners, accelerating revenue growth and providing leadership to our local teams.”

Keusgen starts at Snap today and says Snap has a reputation for doing things differently “from pioneering visual communication and ephemeral messaging to bringing augmented reality mainstream” which is why he was attracted to the role.

“That DNA of innovation is at the heart of what made this role so compelling. I’m thrilled to be joining a company creating products that make things better, and taking on the challenge of further unlocking the incredible opportunity for Snap in ANZ. I’m also excited to expand the local team and build on the success of Snapchat in these markets, which has a growing and engaged community, including more than 7.5 million people in Australia.”

Snap also announced today that former Meta executive Ellie Rogers has been appointed as ANZ Sales Director. Ellie spent the last ten years managing agency sales teams at Facebook and Instagram and will join Snap on May 22, reporting to Tony. 

“Ellie is highly regarded across the industry and brings an enormous depth of understanding of the media agency sector. She’ll be an invaluable asset both to Tony’s team and our partners across Australia and New Zealand.”