Stay fussy is the name of the game in The Alternative Dairy Co’s new campaign, produced by Pitchblack, which showcases the care and attention baristas put into their coffees all over the Tasman.
From the historic café capitals of Melbourne and Wellington to the far-flung outposts of Bendigo and Hokitika, chances are if you ask a barista for Oat, Almond, Soy or Coconut milk they’re reaching for The Alternative Dairy Co.
The Alternative Dairy Co brings expertise in plant-based milks and is specifically crafted for café baristas only. So to try it, you’ll have to ask for The Alternative at your local.
Petra Cibilich, Jetblack Director says, “Bringing the campaign to life required a deep-dive into the barista’s craft; a revelation of meticulous skill, artistry, passion, and an infallible taste for quality in the milk that they use to create the perfect brew. The 15’s play out like a Rubik’s cube of these combined elements in action, highlighting the complexity of craftsmanship that these connoisseurs pour into every cup for their loyal customers to enjoy. ”
Rachel Glasbergen, Senior Business Leader – Cafe and Foodservice Sanitarium AU adds, “The Alternative Dairy Company is the plant-based milk of choice for baristas in both Australia and New Zealand. Our exciting new campaign from Pitchblack shows off the care and passion that baristas have for their craft, while reminding our audiences to stay fussy when it comes to choosing their plant-based milk.’’
The campaign which launched in September will run across multiple media formats across Australia and New Zealand.
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