2022 was the year of rapid layoffs by big companies like Netflix, Amazon, Google, Twitter, Meta, and so on. Twitter was hit the hardest because, while the number of layoffs was low compared to other companies, it lost about half of its staff. Now, according to The New York Times (via BBC), Twitter just laid off another 200 employees.
This definitely isn’t a good look for the company after the hard seas it had to weather over the past couple of months. The company seemed to be getting back on its feet as the social media platform wasn’t in the headlines as much as in late 2022. Not only that, but the company was able to bring Twitter Blue back online and add some features to it.
The reason for all this drama was Elon Musk’s handling of the company, but the billionaire announced that he was going to step down as CEO sometime at the end of the year. This definitely made a lot of people happy, but we don’t know who’s going to replace him just yet.
Twitter laid off another 200 employees
Elon Musk bought the “Bird App” to make it, among other things, profitable. This is why half of the staff lost their jobs when he took the helm. Before he took over, Twitter was making just north of $1 billion every year. After purchasing the company for $44 billion, he raised the price of Twitter Blue from $5/month to $8/month ($11/month if you sign up through the Google Play Store or the Apple App Store).
With those two factors, you’d think that the company would start to see some better finances. However, that’s not the case. According to the report, Twitter laid off about 10% of its remaining workforce which equates to about 200 people. This means that the company’s workforce should be in the low 19,000s now.
Among the people cut are the Chief Executive of Twitter Payments Esther Crawford and Revue (purchased by Twitter in 2021) founder Martijn de Kuijper. As with most other layoffs, some employees woke up to find that they’d been kicked out of their email and company accounts.
So, at this point, we don’t know how many employees the company is going to have before the job cuts stop. We’ll just need to wait and see.
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