USD 153.62 billion Growth in Mobile Augmented Reality Market Size at Accelerating CAGR of 46.46%

Mobile Augmented Reality Market Segment Highlights

• Application
• Marketing And Advertisement: The marketing and advertisement application segment held the largest mobile augmented reality market share in 2021. The segment will continue to account for the highest share throughout the forecast period. The growth of this segment can be attributed to the increasing focus of major end-user industries on launching new mobile AR campaigns.  
• Gaming And Entertainment
• Education And Learning
• Travel And Tourism
• Others
• End-user
• Enterprise: The enterprise segment comprises industries such as advertising, marketing, aviation, education, healthcare, logistics, retail, and tourism, which use AR for commercial purposes. AR has the potential to bring about significant changes in the operational processes of an organization.
• Consumer
• Geography
• APAC: 34% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for the mobile augmented reality market in APAC. Market growth in this region will be faster than the growth of the market in other regions. The rapid urbanization will propel the mobile augmented reality market growth in APAC over the forecast period. 
• North America
• Europe
• South America
• Middle East And Africa

Segment-based and Regional Opportunities in Mobile Augmented Reality Market Available in Exclusive Report Sample

Mobile Augmented Reality Market Competitive Scenario

• The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Vendors are deploying organic and inorganic growth strategies to compete in the market.
• Competitors have to focus on differentiating their product offerings with unique value propositions to strengthen their foothold in the market. Market vendors also have to leverage the existing growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
• The competitive scenario provided in the report analyzes, evaluates, and positions companies based on various performance indicators. Some of the factors considered for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, etc.
• Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., Independiente Communication Ltd., Inglobe Technologies Srl, Lenovo Group Ltd., Magic Leap Inc., mCloud Technologies Corp., Niantic Inc., Plural Technology, PTC Inc., QuestUpon, Seabery Augmented Technology SL group, Seiko Epson Corp., Snaploader Pty. Ltd., VividWorks Oy, weAR Srl, Wikitude GmbH, and Zugara Inc. are among some of the major market participants.
• Companies including Alphabet Inc. offer mobile augmented reality that includes Search with Google Lens, AR in Google Search, Live View in Google Maps, and AR in Apps. 

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Mobile Augmented Reality Market Dynamics

• Key Driver: The increasing dependence on apps and proliferation of AR apps for numerous activities is one of the key drivers supporting the mobile augmented reality market growth. 
• Key Trend: The emergence of depth-sensing cameras is one of the key mobile augmented reality market trends fueling the market growth. 
• Key Challenge: Hardware limitations is one of the challenges limiting the mobile augmented reality market growth.

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Mobile Augmented Reality Market Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. Our report provides extensive information on the value chain analysis for the mobile augmented reality market, which vendors can leverage to gain a competitive advantage during the forecast period. The mobile augmented reality market report covers the following areas:

Mobile Augmented Reality Market Takeaways

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will assist mobile augmented reality market growth during the next five years
• Estimation of the mobile augmented reality market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the mobile augmented reality market
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of mobile augmented reality market, vendors

Related Reports:

Augmented Reality (AR) Market by Application and Geography – Forecast and Analysis 2021-2025

Augmented Reality and Virtual Reality Market by Technology and Geography – Forecast and Analysis 2021-2025

Metaverse Market by Device and Geography – Forecast and Analysis 2022-2026

Table of Contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
• Exhibit 13: Market segments

• 3.4 Market outlook: Forecast for 2021-2026
• Exhibit 14: Chart on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Global – Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 18: Five forces analysis – Comparison between2021 and 2026

• 4.2 Bargaining power of buyers
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition
• Exhibit 24: Chart on Market condition – Five forces 2021 and 2026

5 Market Segmentation by Application

• 5.1 Market segments
• Exhibit 25: Chart on Application – Market share 2021-2026 (%)
• Exhibit 26: Data Table on Application – Market share 2021-2026 (%)

• 5.2 Comparison by Application
• Exhibit 27: Chart on Comparison by Application
• Exhibit 28: Data Table on Comparison by Application

• 5.3 Marketing and advertisement – Market size and forecast 2021-2026
• Exhibit 29: Chart on Marketing and advertisement – Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on Marketing and advertisement – Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on Marketing and advertisement – Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Marketing and advertisement – Year-over-year growth 2021-2026 (%)

• 5.4 Gaming and entertainment – Market size and forecast 2021-2026
• Exhibit 33: Chart on Gaming and entertainment – Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Gaming and entertainment – Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Gaming and entertainment – Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Gaming and entertainment – Year-over-year growth 2021-2026 (%)

• 5.5 Education and learning – Market size and forecast 2021-2026
• Exhibit 37: Chart on Education and learning – Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Data Table on Education and learning – Market size and forecast 2021-2026 ($ million)
• Exhibit 39: Chart on Education and learning – Year-over-year growth 2021-2026 (%)
• Exhibit 40: Data Table on Education and learning – Year-over-year growth 2021-2026 (%)

• 5.6 Travel and tourism – Market size and forecast 2021-2026
• Exhibit 41: Chart on Travel and tourism – Market size and forecast 2021-2026 ($ million)
• Exhibit 42: Data Table on Travel and tourism – Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Chart on Travel and tourism – Year-over-year growth 2021-2026 (%)
• Exhibit 44: Data Table on Travel and tourism – Year-over-year growth 2021-2026 (%)

• 5.7 Others – Market size and forecast 2021-2026
• Exhibit 45: Chart on Others – Market size and forecast 2021-2026 ($ million)
• Exhibit 46: Data Table on Others – Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Chart on Others – Year-over-year growth 2021-2026 (%)
• Exhibit 48: Data Table on Others – Year-over-year growth 2021-2026 (%)

• 5.8 Market opportunity by Application
• Exhibit 49: Market opportunity by Application ($ million)

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 50: Chart on End-user – Market share 2021-2026 (%)
• Exhibit 51: Data Table on End-user – Market share 2021-2026 (%)

• 6.2 Comparison by End-user
• Exhibit 52: Chart on Comparison by End-user
• Exhibit 53: Data Table on Comparison by End-user

• 6.3 Enterprise – Market size and forecast 2021-2026
• Exhibit 54: Chart on Enterprise – Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Enterprise – Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Enterprise – Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Enterprise – Year-over-year growth 2021-2026 (%)

• 6.4 Consumer – Market size and forecast 2021-2026
• Exhibit 58: Chart on Consumer – Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Consumer – Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Consumer – Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Consumer – Year-over-year growth 2021-2026 (%)

• 6.5 Market opportunity by End-user
• Exhibit 62: Market opportunity by End-user ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview
• Exhibit 63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation
• Exhibit 64: Chart on Market share by geography 2021-2026 (%)
• Exhibit 65: Data Table on Market share by geography 2021-2026 (%)

• 8.2 Geographic comparison
• Exhibit 66: Chart on Geographic comparison
• Exhibit 67: Data Table on Geographic comparison

• 8.3 North America – Market size and forecast 2021-2026
• Exhibit 68: Chart on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 69: Data Table on North America – Market size and forecast 2021-2026 ($ million)
• Exhibit 70: Chart on North America – Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on North America – Year-over-year growth 2021-2026 (%)

• 8.4 APAC – Market size and forecast 2021-2026
• Exhibit 72: Chart on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 73: Data Table on APAC – Market size and forecast 2021-2026 ($ million)
• Exhibit 74: Chart on APAC – Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on APAC – Year-over-year growth 2021-2026 (%)

• 8.5 Europe – Market size and forecast 2021-2026
• Exhibit 76: Chart on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 77: Data Table on Europe – Market size and forecast 2021-2026 ($ million)
• Exhibit 78: Chart on Europe – Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on Europe – Year-over-year growth 2021-2026 (%)

• 8.6 South America – Market size and forecast 2021-2026
• Exhibit 80: Chart on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 81: Data Table on South America – Market size and forecast 2021-2026 ($ million)
• Exhibit 82: Chart on South America – Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on South America – Year-over-year growth 2021-2026 (%)

• 8.7 Middle East and Africa – Market size and forecast 2021-2026
• Exhibit 84: Chart on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 85: Data Table on Middle East and Africa – Market size and forecast 2021-2026 ($ million)
• Exhibit 86: Chart on Middle East and Africa – Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on Middle East and Africa – Year-over-year growth 2021-2026 (%)

• 8.8 US – Market size and forecast 2021-2026
• Exhibit 88: Chart on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 89: Data Table on US – Market size and forecast 2021-2026 ($ million)
• Exhibit 90: Chart on US – Year-over-year growth 2021-2026 (%)
• Exhibit 91: Data Table on US – Year-over-year growth 2021-2026 (%)

• 8.9 China – Market size and forecast 2021-2026
• Exhibit 92: Chart on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 93: Data Table on China – Market size and forecast 2021-2026 ($ million)
• Exhibit 94: Chart on China – Year-over-year growth 2021-2026 (%)
• Exhibit 95: Data Table on China – Year-over-year growth 2021-2026 (%)

• 8.10 Japan – Market size and forecast 2021-2026
• Exhibit 96: Chart on Japan – Market size and forecast 2021-2026 ($ million)
• Exhibit 97: Data Table on Japan – Market size and forecast 2021-2026 ($ million)
• Exhibit 98: Chart on Japan – Year-over-year growth 2021-2026 (%)
• Exhibit 99: Data Table on Japan – Year-over-year growth 2021-2026 (%)

• 8.11 Germany – Market size and forecast 2021-2026
• Exhibit 100: Chart on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 101: Data Table on Germany – Market size and forecast 2021-2026 ($ million)
• Exhibit 102: Chart on Germany – Year-over-year growth 2021-2026 (%)
• Exhibit 103: Data Table on Germany – Year-over-year growth 2021-2026 (%)

• 8.12 UK – Market size and forecast 2021-2026
• Exhibit 104: Chart on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 105: Data Table on UK – Market size and forecast 2021-2026 ($ million)
• Exhibit 106: Chart on UK – Year-over-year growth 2021-2026 (%)
• Exhibit 107: Data Table on UK – Year-over-year growth 2021-2026 (%)

• 8.13 Market opportunity by geography
• Exhibit 108: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.3 Impact of drivers and challenges
• Exhibit 109: Impact of drivers and challenges in 2021 and 2026

10 Vendor Landscape

• 10.2 Vendor landscape
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 111: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 112: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 113: Vendors covered

• 11.2 Market positioning of vendors
• Exhibit 114: Matrix on vendor position and classification

• 11.3 Alphabet Inc.
• Exhibit 115: Alphabet Inc. – Overview
• Exhibit 116: Alphabet Inc. – Business segments
• Exhibit 117: Alphabet Inc. – Key news
• Exhibit 118: Alphabet Inc. – Key offerings
• Exhibit 119: Alphabet Inc. – Segment focus

• 11.4 Apple Inc.
• Exhibit 120: Apple Inc. – Overview
• Exhibit 121: Apple Inc. – Business segments
• Exhibit 122: Apple Inc. – Key news
• Exhibit 123: Apple Inc. – Key offerings
• Exhibit 124: Apple Inc. – Segment focus

• 11.5 Blippar Ltd.
• Exhibit 125: Blippar Ltd. – Overview
• Exhibit 126: Blippar Ltd. – Product / Service
• Exhibit 127: Blippar Ltd. – Key offerings

• 11.6 Independiente Communication Ltd.
• Exhibit 128: Independiente Communication Ltd. – Overview
• Exhibit 129: Independiente Communication Ltd. – Product / Service
• Exhibit 130: Independiente Communication Ltd. – Key offerings

• 11.7 Lenovo Group Ltd.
• Exhibit 131: Lenovo Group Ltd. – Overview
• Exhibit 132: Lenovo Group Ltd. – Business segments
• Exhibit 133: Lenovo Group Ltd. – Key offerings
• Exhibit 134: Lenovo Group Ltd. – Segment focus

• 11.8 Magic Leap Inc.
• Exhibit 135: Magic Leap Inc. – Overview
• Exhibit 136: Magic Leap Inc. – Product / Service
• Exhibit 137: Magic Leap Inc. – Key offerings

• 11.9 PTC Inc.
• Exhibit 138: PTC Inc. – Overview
• Exhibit 139: PTC Inc. – Business segments
• Exhibit 140: PTC Inc. – Key offerings
• Exhibit 141: PTC Inc. – Segment focus

• 11.10 Seabery Augmented Technology SL group
• Exhibit 142: Seabery Augmented Technology SL group – Overview
• Exhibit 143: Seabery Augmented Technology SL group – Product / Service
• Exhibit 144: Seabery Augmented Technology SL group – Key offerings

• 11.11 Seiko Epson Corp.
• Exhibit 145: Seiko Epson Corp. – Overview
• Exhibit 146: Seiko Epson Corp. – Business segments
• Exhibit 147: Seiko Epson Corp. – Key offerings
• Exhibit 148: Seiko Epson Corp. – Segment focus

• 11.12 Zugara Inc.
• Exhibit 149: Zugara Inc. – Overview
• Exhibit 150: Zugara Inc. – Product / Service
• Exhibit 151: Zugara Inc. – Key offerings

12 Appendix

• 12.2 Inclusions and exclusions checklist
• Exhibit 152: Inclusions checklist
• Exhibit 153: Exclusions checklist

• 12.3 Currency conversion rates for US$
• Exhibit 154: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 155: Research methodology
• Exhibit 156: Validation techniques employed for market sizing
• Exhibit 157: Information sources

• 12.5 List of abbreviations
• Exhibit 158: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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