SerMorpheus raises US$2.5M to bridge the gap between Web3, Indonesian brands, consumers

SerMorpheus, an Indonesia-based Web3 brand-retailer enabler, has announced the completion of a US$2.5 million seed round of financing led by Intudo Ventures.

500 Global, Febe Ventures, AlphaLab Capital, BRI Ventures, and Caballeros Capital also participated.

The company will use the funds to build infrastructure to bridge the gap between Web3 and Indonesian brands and consumers. It will also expand the team.

Also Read: Where is the future of NFTs and metaverse heading towards?

Launched in January 2022 by Kenneth Tali and Budi Sukmana, SerMorpheus is a Web3 enablement platform. It empowers brands and creators to develop NFTs and manage utilities that allow them to engage directly with customers and communities, unlocking brand value through ultra-personalised shopping experiences.

Through its online-to-offline bridge, NFT holders can earn real-life benefits at events held by brands and retailers and claim/mint branded NFTs in real-life through offline activities, such as concerts, movies, and branded events.

The company works directly with Indonesian and global businesses, brands and creators to develop NFT products and features to improve community engagement and unlock utility.

For users, SerMorpheus eliminates onboarding friction by directly connecting with global NFT marketplaces on their behalf and allowing transactions to be made in Indonesian currency (IDR) with just an email address and phone number, simplifying the process of entering the new digital economy.

The brands using SerMorpheus include Indonesia Comic Con, professional football club PERSITA Tangerang, Jogjarockarta music festival, Indonesian actress and singer Prilly Latuconsina, and Visinema Pictures-produced film Mencuri Raden Saleh, among others.

Also Read: Why ‘Indonesia-only’ Intudo Ventures believes SEA as one cohesive market is a fallacy

The company is developing creator tools, including a self-service drag-and-drop NFT builder, which allows users to mint and release NFTs quickly with zero technical knowledge required.

SerMorpheus will also provide analytical tools to help creators track their collection and user base.

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