Amazon is doubling down on its annual Prime Day by adding a second Prime members-only sale to its calendar called the Prime Early Access Sale. This is the first time we’ve seen two Prime sales in the same year and this just-announced event is coming up very soon — in October, to be exact.
The early fall timeline places this round of deals before the end-of-year holiday sales that kick off in earnest closer to Black Friday. Because supply chains and shipping timelines have struggled in recent years, locking in your gift wishlist before the holiday rush might not be the worst idea.
With all of that in mind, here are four things to know about the upcoming Amazon Prime Early Access Sale.
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When is Amazon’s 2nd Prime Day sale?
Amazon will run its second Prime Day sale of the year on Oct. 11 and 12, beginning at 12 a.m. PDT on the 11th.
Who can shop Amazon’s fall Prime Day deals?
Like with the original summer Prime Day, this fall version of Amazon’s Prime Day discounts will only be available to those with an Amazon Prime membership. The normal price for a yearlong Prime membership is normally $139 annually, but there are other options if you don’t want to pay that chunk of change.
First, you can get a free Prime trial for 30 days if you haven’t been a Prime customer in the last 12 months.
If you want to have Prime through the shopping season, you can get three months at a discounted rate of $7.49 per month instead of the normal price of $14.99 per month. Prime monthly membership discounts are also available for students and those on certain types of government assistance.
This specific October Prime Day sale will only be available in Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the United Kingdom and the U.S.
Related: How to get a 10% return on your Amazon purchases
What will be on sale on Amazon’s 2nd Prime Day?
Only time will tell which of Amazon’s seemingly infinite amount of items are on sale, but we expect a variety of items across many popular categories.
Specifically, Amazon has shared that there will be deals from Peloton and New Balance, along with the lowest prices of the year from brands such as Philips Sonicare. The e-commerce juggernaut also said there will be “hundreds of thousands of deals” in categories like electronics, fashion, Amazon devices, home and more.
Amazon plans to release a top 100 list of some of the most popular sale products Oct. 11, which may help zero in on the most popular offerings.
TPG will be scouring the list to find the best fall Prime Day sales that may help out travelers — just like we did for the summer Prime Day. (We’re looking at you, Apple AirTags.)
How to get the best deals at Amazon’s 2nd Prime Day
Once you find the item(s) you want, here are some tips to get the absolute best Amazon Prime Day deals possible.
Bottom line
We’re excited to see how Amazon handles a fall version of Prime Day that could help consumers get a jump on holiday shopping at discounted prices. Stay tuned as the sale kicks off Oct. 11 for more coverage.
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