Boots introduces symbol denoting menopause-friendly products | Advertising

Boots has introduced a “Menopause friendly” symbol, displayed online and in-store, to point people in the direction of products and services that may help with some of the signs and symptoms of the menopause.

The initiative, launched ahead of next week’s World Menopause Day, was created alongside GenM, the menopause partner for brands. 

It was established in response to the statistic that only two-thirds (36%) of menopausal women find it easy to navigate menopause-friendly products in-store.

The symbol will appear across 35 products on launch, with plans to expand it to more than 100. GenM and Boots are inviting other retailers to follow suit, making the symbol available to all.

Products bearing the symbol include No7 Menopause Skincare and Boots skin:edit collections; over-the-counter products and pharmacy medicines including Boots Vaginal Moisturiser Gel and locally acting HRT Gina; and supplements including Boots Red Clover Isoflavones Tablets and Boots Good Gut Live Friendly Bacteria.

“There’s been so much progress in recent years in terms of menopause awareness,” Anne Higgins, pharmacy director at Boots said.

“Our mission is to help women through every life stage and in conversations about menopause, it’s so important to highlight the different signs and symptoms and support available. We hope our new ‘Menopause friendly’ symbol will make it even easier for women to find the support they need.”

Heather Jackson, co-founder of GenM, added: “We are delighted to launch this menopause-friendly symbol and are grateful to Boots for partnering with us, taking the first step in this industry-changing initiative.

“‘The change’ can change everything when you go through it, from nutrition to cosmetics, and even the clothes you might wear. Many at this life stage are busy and time-poor, so the symbol help to signpost suitable products easily and simply.”

Earlier this month, Boots joined GenM’s “The future is yours” menopause campaign, along with 60 other brands. The campaign has been launched in the lead-up to World Menopause Day on 18 October.