Avis New Zealand, a car rental car firm, has unveiled the latest version of its Driven By Better brand initiative, featuring fresh creative content developed in collaboration with Host/Havas.
Brought to life by Australian filmmaker Derin Seale, known for his Academy Award-nominated short film The Eleven O’Clock, the new creative brings to life a relatable moment known to all travellers, while showcasing the effortless experience of travelling with Avis.
The campaign features a couple gliding gracefully on a travellator through an airport terminal, bypassing the surrounding chaos. Untouched by the pressures of travel, the carefree couple pass by a sea of frantic and frustrated travellers. They glide all the way through the airport, past a painfully long rental counter queue, and straight to their sleek Avis rental car.
Avis New Zealand’s Driven by Beter platform celebrates the company’s decades long history of leadership and continuous improvement, to offer the sleekest car rental experience. In this campaign, the travellator metaphor nods to Avis’ commitment to making car hire seamless for customers through services like Avis Preferred , Avis Precheck , and the Avis App. The campaign will run across BVOD, OOH, online, social, and digital display.
Avis Budget Group Head of Marketing, Product & PR, Pacific, Vanessa Wolczak says: “When our customers plan a getaway, we know they expect nothing to get in the way of their holiday state of mind. At Avis, we see Driven By Beter as the antidote to travel pain and we’re constantly innovating car hire to our provide customers with an effortlessly smooth travel experience.”
Host/Havas Executive Creative Director, Justin Ruben says: “Bringing the latest iteration of Avis’ Driven By Beter platform has been a fantastic journey. To differentiate the brand in the category, we grounded the platform in a shared experience and tied in the simplicity of Avis’ seamless car rental experience. We loved seeing this project come to life as the chaos of travel impacts everyone and we wanted to represent this in an honest way.”
Credits
Client: Avis New Zealand
Creative Agency: Host/Havas
Production Co: FINCH
Director: Derin Seale
DOP: Danny Ruhlmann
Post Production: Arc Edit
Offline: Dan Lee
Grade: Fergus Rotherham
Online: Eugene Richards
Sound Design & Music Composition: Rumble Casting: Toni Higginbotham
Media: Havas Media
NZ 30 Second:
NZ 15 Second:
NZ 6 Second Avis Preferred:
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