Finalists for the 2023 Outstanding Radio Creative Awards (ORCA) have been announced – and voting for the People’s Choice Award is now open.
TRB General Manager, Peter Richardson says: “Well done to all the finalists this year. We know how important creativity is in boosting effectiveness – and these finalists show that creativity in audio is alive and well!”
On the back of Skinny’s success at Cannes, it’s no surprise that ‘Phone It In’ made the grade – and with Pedigree also securing a place in the spotlight, that makes Colenso BBDO the only agency with two finalists in the running for a Grand ORCA.
FCB, Special, Daylight and Motion Sickness round out the list, with what the judges declared to be a an impressively strong line-up this year.
Those judges were Kristal Knight (Ogilvy NZ), Steve Cochran (Saatchi & Saatchi), Alex Metson (Clemenger BBDO) and Anne Boothroyd (AnneBoothroyd.com). The four put this year’s entries through the ringer, marking them on creativity, execution, effectiveness and innovation.
And their unanimous picks for the finalists are:
Standard Category
- Pedigree & Colenso BBDO – Teenagers: The Only Option is Adoption
Simon Vicars, Michael Swinburn
- Skinny & Colenso BBDO – Phone It In.
Simon Vicars, Hadleigh Sinclair, Callum McDonald
- Hell & Special – So Wrong. But So Right.
David Shirley.
Non-Standard Category
- TradeCareers & Daylight – Building Belonging
Chelsea Knowles, Annabel Hawkins- PAK’nSAVE & FCB Aotearoa – The Soundtrack Hack
Tim Gavriel, Aaron Carbines
- Girls Get Off & Motion Sickness – The Most Anticlimactic Radio Campaign Ever
Kelly France, Andrew Hathaway
Hear all the finalists and vote for the People’s Choice Award now at trb.co.nz/orca – with each voter going in the draw to win a set of Apple AirPods Pro. Voting closes 5pm on Thursday, October 5th.
A Grand ORCA will be awarded for both the Standard and Non-Standard campaign categories, and one overall People’s Choice Award:
- The Grand ORCA: $5000 Cash Prize & $5000 Radio Schedule (Rate Card)
- People’s Choice Award: $2000 Cash Prize & $2000 Radio Schedule (Rate Card)
ORCA winners will be announced over an awards luncheon week commencing October 16th, with a release to follow shortly afterward.
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