Whether you’re a user of Nielsen or Roy Morgan the results are clear – Dish magazine is outstripping the competition, growing its audience and readership at an unprecedented rate.
Both companies have recently unveiled their latest data. Nielsen’s Q1 2023-Q4 2023 shows Dish having increased its readership by 38.6 percent since the same period in 2022, while Roy Morgan reports that Dish readership has grown 31.9 percent in just the last 12 months. Significantly for Dish, the title is now shown to be the third most widely read magazine in New Zealand.
Roy Morgan puts the total cross-platform Dish audience at 184,000 (up 37.3 percent) across its print, web, and social channels, behind only AA Directions (460,000, up 13.6 percent) and New Zealand Listener (246,000, up 8.8 percent).
This massive growth of total cross-platform performance of an extra 50,000 readers in the last 12 months, described by Roy Morgan as ‘stunning’, comes as no surprise to Dish CEO and editor Sarah Tuck:
“I couldn’t be more delighted with the results, which reflect our success in the market! Retail competitive sales figures aren’t something we can publicly share, but we can say that over the last six issues, Dish has sold 165 percent more magazines than our closest competitor in Countdown and Foodstuffs North Island, and we are number one in the food category.
“But more than that, we know that our strategy of constantly engaging with our audience and delivering trusted, desirable content that resonates across all of our channels is the secret to our growth and success. We are a small and mighty team, and I am incredibly proud of what we continue to achieve by putting our audience first.”
So, is there further opportunity for growth for Dish? Tuck believes there is, and is looking forward to expanding Dish’s offering, both with the audience and its commercial partners:
“We are always looking for opportunities to expand with more content and more chances to engage with our audience and business partners. We already connect via social, web, in the magazine and through events, all of which we have plans to grow, but we have even more strategies in place for 2024 and beyond – watch this space”.
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