noon, the Middle East’s leading e-commerce platform, hosted an unforgettable beauty event at the Grand Egyptian Museum, celebrating Egypt’s growing beauty industry. The occasion showcased an impressive array of over 150 brands, featuring well-known local favorites like Eva, Cybelle, Alba, Lord, Parkville, Hayah, Raw African, Soul & More, Locken, and Telofill. This gathering truly highlighted Egypt’s rising impact in the global beauty scene. Among the distinguished attendees were prominent leaders like Linda Armanios, Founder and Chairperson of Eva Company, along with Ahmed Nour, Founder and CEO of Hayat Company, also graced the occasion. Adding to the lively and engaging atmosphere were influencers such as Nour Yasser, Mohamed Mekawy, Monda Mekawy, Yara Abdelhamid, Sarah Hany, Rania Mansour, and Nada Tarek, whose participation contributed to the event’s dynamic spirit.
We are excited to host this special event celebrating the exceptional talent of local Egyptian brands and the innovations in Egypt’s beauty industry,” said Mostafa Salem, General Manager of noon Egypt. “At noon, our goal is to empower these brands and support their success on the global stage. Our collaboration with a wide range of beauty brands underscores our commitment to enhancing Egypt’s presence in the global beauty industry.”
noon Egypt has been instrumental in advancing the growth of countless local beauty brands through strategic collaborations, sophisticated demand forecasting, and enhanced supply chain solutions. These efforts have not only strengthened the market presence of local brands but have also positioned them to effectively compete with international brands in terms of quality and customer satisfaction.
Event Highlights:
- Showcasing Egyptian Beauty: noon Egypt provided a platform for local Egyptian brands to share their stories, challenges, and ambitions for the future.
- Networking & Collaboration: The event fostered meaningful connections between industry leaders, influencers, and brands, encouraging growth and partnerships within the beauty sector.
A series of expert panels took place, with industry veterans leading discussions on pivotal topics, including:
- Panel 1: From Roots to the Future: R&D and Innovation
Speakers: Ms. Lina Armanious, Dr. Dina Shenoda, Mr. Ehab Fathy Dous and Ms. Farah Khawam - Panel 2: Building Consumer Trust: Superiority & Consistency of Quality
Speakers: Dr. Nermine Bedir, Dr. Mahmoud Farrag and Dr. Amr Hendy - Panel 3: Market Penetration & Deep Distribution: How to Stand Out?
Speakers: Dr. Mahmoud Soliman, Mr. Mohamed Yassin and Eng. Mohamed Lotfy Soliman - Panel 4: The Digital Factor: How to Grow Your Brand Online
Speakers: Mr. Mostafa Salem, Dr. Hisham Khalil and Ms. Shaimaa Ismaeil
These panels provided in-depth insights into innovation, quality, market expansion, and digital growth strategies.
In its ongoing commitment to supporting the local beauty industry, noon Egypt continues to elevate Egyptian brands, enabling them to compete on a global scale and solidifying Egypt’s position as an emerging leader in the international beauty market.
ABOUT NOON.COM
noon.com was founded with the objective of fostering an ecosystem of regionally based digital companies in order to secure the region’s digital landscape’s future. noon’s mission is to provide customers and companies in the Middle East region with outstanding value and support. On December 12th, 2017, noon launched its consumer platform in the Kingdom of Saudi Arabia and the United Arab Emirates. noon debuted in Egypt in February 2019 and has since evolved to become the largest online shopping destination in the Middle East. Primarily a digital e-commerce platform powered by in-house technological talent, noon has swiftly developed strong native capabilities throughout its marketplace, fulfillment, logistics, and payment systems.
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