Tonic Media Network expands into Aotearoa New Zealand

Tonic Media Network, an Australian media company specialising in health and wellbeing, has officially launched in Aotearoa New Zealand.

It first entered the Kiwi market in August 2025 and has since acquired MediBoard, combining its digital out of home screens with the latter’s print and digital infrastructure.

Together, they provide a point of care media solution for marketers, giving brands access to eight million patient visits annually, across GP clinics, hospitals and diagnostic centres.

Simple, but powerful premise

The combined network comprises 700 MediBoards and 125 digital screens – including 90 digital MediPosters and 35 Tonic DOOH screens. The network is located across nearly 50%* of GP clinics and all major hospitals throughout New Zealand’s North and South Islands. 

Tonic Media Network CEO Richard Silverton says: “Tonic was built on a simple but powerful premise: improved health literacy leads to better health outcomes. We’ve proven the model in Australia, and now we’re pursuing that same mission in New Zealand, to improve health outcomes for all New Zealanders. 

“With eight million patient visits annually, this is high-impact DOOH at scale. Audio-enabled premium content, 15 minute dwell time**, in trusted environments, means that brand messages achieve cut-through that traditional DOOH simply can’t deliver.” 

Founded in 2013 by physician and medical broadcaster Dr Norman Swan, Tonic reaches over 15 million people each month in Australia*** through more than 6,200 digital and print assets across urban, regional and remote communities.

Brands working with Tonic benefit from a proven media environment – with 61% of viewers taking action and 45% message recall**** – in a space that’s brand-safe, contextual and highly targeted. 

In New Zealand, Tonic has already established content partnerships with organisations including Healthify NZ, Asthma NZ, the Health Quality & Safety Commission, MetService, and the Graeme Dingle Foundation with a commitment to creating content that resonates with Maori, Pasifika and the many diverse communities across NZ.

Timely and relevant

A launch video series featuring Auckland-based GP Dr Jono Hoogerbrug, focusing on timely and relevant health topics, is now playing on Tonic DOOH screens across the country. 

MediBoard NZ general manager Paula Mooney says: “MediBoard has built deep trust with clinics and communities throughout NZ. Joining forces with Tonic allows us to enhance that service with world-class content, proven engagement and a mission that we share – improving health outcomes for all New Zealanders.” 

Methodology and source

Audience reach estimates are based on publicly available New Zealand population and health‑service utilisation data. GP visitation rates come from the 2024/25 New Zealand Health Survey (Ministry of Health) and 2023 Census population figures.

*GP clinic coverage assumptions use the Royal New Zealand College of General Practitioners’ count of 1,000 GP practices (2022). Laboratory visitation volumes are drawn from daily patient numbers published by Awanui and Pathlab. Hospital and emergency department visitation averages use provisional Te Whatu Ora data reported nationally.

**Average 15‑minute patient dwell times are sourced from the Primary Care Patient Experience Survey (Health Quality & Safety Commission, 2020).

***Tonic’s Australian network scale (“15 million people reached per month”) is based on Tonic internal network asset reporting (9.10.24).

****Viewer engagement results (61% action‑taking, 45% message recall) are derived from Tonic Health Media In‑Practice Surveys (2022; W8 n=202, W9 n=861). 

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