On Sunday the Proteas and India went head to head in a blockbuster T20 Cricket World Cup game, but many social media users were outraged by a controversial advert that was released by Star Sports India in the lead up to the game.
The offensive advertisement featured two fans – one wearing an Indian jersey and the other a South African jersey – in a coffee shop. They both dash for the last remaining cupcake on a plate, but the South African fan reaches it first, but then visibly begins to choke.
The Indian fan then mocks him, referencing the 2024 T20 World Cup final (which India won) and the historical “choker” label often attached to the South African cricket team in major tournaments.
The video started circulating on social media and not only drew outrage from South Africans, but many prominent Indian cricket commentators and fans also criticised the ad, calling it “embarrassing” and “cringeworthy”.
Following the intense backlash, Star Sports deleted the video from its X (formerly Twitter) account and other platforms, which came after cricket karma seemed to also come back to haunt the media outlet as the Proteas ultimately secured a huge win over India on Sunday.
YOU CAN SEE THE PROTEAS ADVERT THAT CAUSED AN UPROAR BEFORE THE INDIA GAME
when are South Africa back in action?
The Proteas have now made the perfect start to proceedings in Group 1 of the Super Eight stage alongside India, the West Indies, and Zimbabwe.
Here are their remaining scheduled fixtures as they push for a semi-final spot:
vs West Indies
- Date: Thursday, 26 February
- Venue: Narendra Modi Stadium, Ahmedabad
- Time: 11:30 SA Time (15:00 Local)
vs Zimbabwe
- Date: Sunday, 1 March
- Venue: Arun Jaitley Stadium, Delhi
- Time: 11:30 SA Time (15:00 Local)
Discussion about this post