Date published: 2 March 2026
If there’s one store almost every traveler in Japan ends up visiting, it’s Don Quijote, affectionately known as Donki. Famous for its towering shelves of snacks, cosmetics, gadgets, and quirky souvenirs, it has long been the ultimate late-night treasure hunt for visitors.
But Donki has quietly become something more than a discount megastore. It is now positioning itself as a place to experience Japan in a hands-on, memorable way.
Enter “DONKI MEMORIES.” This new project transforms a simple shopping trip into something far more immersive. Think dynamic tuna carving shows that spotlight Japan’s seafood culture, traditional kimono experiences that let you step into a different era, and even workshops where you can design your own bold, handwritten “Donki-style” POP signs just like the ones that fill the store.
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DONKI MEMORIES: Discover Japanese Culture at Donki!
DONKI MEMORIES is a special hands-on project created so international visitors leave Japan with more than just shopping bags. It is all about taking home unforgettable memories.
The fun begins even before you step inside. Storefronts and event spaces buzz with the lively energy of a Japanese festival. With interactive displays designed to engage all five senses, you can touch, taste, and experience Japanese culture while you shop. Seeing visitors smiling and fully immersed in the atmosphere has become part of the new Don Quijote experience!
So Much Fun (and Flavor!) Popular DONKI MEMORIES Activities
Here are some of the most popular programs that international visitors absolutely love. If you want to experience Japan in an exciting and memorable way, these are must-tries!
Don’t Miss It! The Giant Tuna Carving Show
The Giant Tuna Carving Show
Sushi and sashimi may be icons of Japanese cuisine, but this takes things to the next level! At Don Quijote, you can watch a master chef expertly carve a giant tuna right before your eyes. The precision, the speed, the sheer size of the fish—it is an incredible sight.
And the best part? You can taste the ultra-fresh tuna on the spot. This high-energy live performance wins over both hearts and appetites!
Luxury in Every Bite! Japanese Strawberry Tastings
Japanese Strawberry Tasting
Japanese strawberries have become famous worldwide for being sweet, beautifully shaped, and almost too pretty to eat. At select Donki stores, you can sample seasonal brand-name strawberries during special tasting events.
You do not need to visit a luxury department store to experience their quality. Just take one bite and enjoy the burst of sweetness. It is the perfect little treat during a busy day of exploring!
Pound, Cheer, Taste! The Mochi-Making Experience
The Mochi-Pounding Experience
Mochitsuki, the traditional art of pounding rice into mochi, used to be a familiar sight at festivals and in local communities. With DONKI MEMORIES, you can watch this lively performance up close or even join in!
The rhythmic pounding and cheerful chants create an unforgettable atmosphere. And tasting warm, freshly made mochi connects you directly to Japan’s culinary traditions.
Tradition Meets Playfulness! Immersive Donki Experiences
The excitement is not limited to food. These immersive activities blend Japan’s traditional beauty with Don Quijote’s signature playful style. It is a uniquely Donki way to experience culture!
Festival Fun! Classic Carnival Games Like Shooting & Ring Toss
Traditional Carnival Games: Shooting & Quoits
No Japanese festival is complete without classic stall games. DONKI MEMORIES recreates that festive feeling with shooting galleries and ring toss challenges.
Try your aim with a cork gun or test your skill at tossing rings onto prizes. The rules are simple, so anyone can join in, no Japanese required. Winning a prize brings pure joy and adds a little extra spark to your trip!
Step Into Style! The Kimono Experience
The Glamorous Kimono Experience
Wearing a kimono is a dream for many visitors to Japan. At DONKI MEMORIES events, you can easily try one on with help from professional staff.
Once dressed, pose at atmospheric photo spots inside the store and capture the moment. It is a wonderful way to step into Japanese culture and create photos you will treasure.
Create Your Own Donki Art! POP Sign Workshop
The Famous Handwritten POP Sign Workshop
Those colorful, handwritten “POP” signs are a signature part of the Don Quijote shopping experience. Bold, creative, and full of personality, they are almost an art form in themselves.
Now you can try making one! In special workshops, you can design your own POP-style message using professional tools. Your handmade creation becomes a truly one-of-a-kind souvenir.
Check Videos and Event Schedules Before You Visit!
DONKI MEMORIES events vary by location and season, so planning ahead makes all the difference. Visit the official website to watch videos of real events and check the latest schedules.
A quick look before you go will help you make the most of your time in-store!
Be sure to check which activities are available at the store you plan to visit. Watching the event videos in advance helps you picture the excitement waiting for you!
Make Unforgettable Memories at Don Quijote
From thrilling tuna carving shows to elegant kimono experiences and creative POP art workshops, DONKI MEMORIES turns shopping into something much more.
Next time you visit Don Quijote, bring an experience list along with your shopping list! You will leave not only with souvenirs, but with memories that last a lifetime.
Note: The experiences introduced in this article are subject to change depending on the store and date. Please be sure to check the official website for the latest information before visiting.
*This information is from the time of this article’s publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.
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