To celebrate, and shine a spotlight on the achievements and businesses of women entrepreneurs and business owners in KZN’s agricultural and rural sectors, the KZN Agricultural Union, Kwanalu, has launched the Kwanalu Women in Business Directory (KWIBD) aimed at growing markets, collaborations, networks and business opportunities in the province.
The campaign will feature a directory that will enable women entrepreneurs, small and large, rural and commercial, to gain valuable online exposure via Kwanalu’s website and online platforms, network with likeminded women entrepreneurs and grow their businesses.
Kwanulu CEO, Sandy La Marque said: “The directory will give insight into the areas women in the industry would like to learn from and be supported in. We hope to connect, collaborate and inspire all women through the wonderful entrepreneurial stories that exist throughout.”
La Marque said the directory is available on Kwanalu’s website and includes information on those who have filled in the online form creating profiles in the directory.
“These businesses will receive exposure via Kwanalu’s website traffic and through an active campaign on its social media platforms. The objective of the campaign is to increase brand and business awareness of women in the rural and agricultural sector, and to drive potential customers to their businesses.”
All participants in the campaign will be entered into a lucky draw to win R20 000 worth of prizes that include opportunities for personal and business growth, and the winners will be announced at the end of the campaign.
“We encourage women entrepreneurs and business owners to fill out the online form on our website to gain valuable exposure, extend networks, and as a special bonus, be entered into the competition.
“We want to find ways to maintain important conversations around the support of women and their vital contribution to their communities, micro-economies and the broader economy at large. We will continue to offer valuable tools and processes that will strengthen the rural and agricultural sectors,” said La Marque.
In October 2021, Kwanalu, launched the Women and Youth Rural Entrepreneurship (WYRE) initiative, aimed at addressing the chronic unemployment rate in the province by boosting micro-economies owned by women and youths, through business and mindset training programmes within the rural and agricultural areas of KZN.
It has assisted 1 500 women and youth and inspiring success stories are beginning to emerge from the initiative.
For more information on Kwanalu and to enter the Kwanalu Women in Business Directory competition visit www.kwanalu.co.za
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