Droga5 appointed by New Zealand Olympic Committee for LA28

Droga5 ANZ, part of Accenture Song, has been appointed by the New Zealand Olympic Committee.

The appointment will see Droga5 ANZ develop a fresh campaign platform for LA28, celebrating the spirit and pride of the New Zealand Team.

Working with the New Zealand Olympic Committee, the agency will build the platform to strengthen the Team’s brand presence in the lead-up to the Games, with the campaign set to launch in July 2027, one year before the Olympics begin on July 14, 2028.

Can’t wait to get to work

New Zealand Olympic Committee head of brand and marketing Alex Cooper-Cuthbert says: “The New Zealand Team has always represented something bigger than sport, carrying the stories, pride and spirit of Aotearoa New Zealand.

“In the build-up to Los Angeles 2028, we looked for a partner who could help us create an enduring platform that resonates deeply with New Zealanders and shows up powerfully on the world stage. Droga5 stood out for its strategic rigour, creative ambition and proven ability to build platforms that connect with people in a meaningful way.”

Steve Kane, principal director at Droga5 ANZ, says: “It is a privilege to partner with the New Zealand Olympic Committee on a platform for the New Zealand Team.

“LA28 is an extraordinary stage, one of the biggest sporting events in the world and we’re focused on building a platform that feels genuinely New Zealand, connects with Kiwis at home, and takes the New Zealand Team into the Games with real impact. We can’t wait to get to work.”

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