Amazon’s Prime Big Deal Days 2026 has landed. The annual event is among the biggest on the online giant’s calendar and gets shoppers ready for Black Friday in November.
With deals spanning beauty, tech and home, the shopping bonanza runs for 48 hours, concluding at midnight tomorrow (7 October). As always, you must be a Prime member to access the savings.
As a shopping editor who’s covered the sale for six years, I’m expecting deals on the coveted Dyson Airwrap, Apple AirPods and Ninja air fryers, alongside big-ticket items such as Shark cordless vacuums and Oura smart rings. Some of the best deals will be on Amazon’s own devices – think Fire TV sticks, Kindles and Echo Dots.
Whether you’re looking to upgrade your TV set, snap up a must-have hair tool, or upgrade your mattress, The Standard’s shopping team will be tracking the best offers in Amazon’s Prime Big Deal Days here – as they drop.
How can you shop Amazon Prime Day deals?
If you’re not already signed up, now’s the time to sign up and make sure you don’t miss the biggest bargains. A 30-day free trial should be enough to get you through the sale and unlock all the usual perks along the way. That includes access to the discounts, next-day delivery, and Prime Video (you can cancel at any point if you don’t want it to roll on).
What is Amazon Prime Day?
Prime Day is Amazon’s exclusive shopping event for Prime members, with a range of limited-time deals and tailored deals from major brands. It began on 15 July 2015 as part of Amazon’s 20th birthday celebrations, originally intended as a one-off thank you to subscribers, but proved so popular that it now runs three times a year, returning in spring, summer and again in October – marking the unofficial start of Christmas shopping season.
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