Kantar’s September Ad Impact Award goes to ‘Purex toilet paper is 70 years old!’ The anniversary ad celebrates the brand’s deep roots in New Zealand and features the much-loved dog, Rolly.
Rolly is front and centre throughout the ad, bringing warmth, nostalgia and personality. As viewers revisit decades of Purex’s Kiwi advertising, Rolly acts as a familiar thread connecting generations, helping make the ad both memorable and unmistakably Purex.
Local pride, lasting impact
The strong focus on the brand’s local heritage makes the ad highly memorable and distinctive, helping Purex stand out while reinforcing its role as a trusted family brand and highlights their long-standing place in New Zealand homes.
With the simple, feel-good storytelling Rolly takes viewers on a journey through its Kiwi-based manufacturing process elements which resonates strongly with viewers, making the brand highly memorable and helping it stand out from other advertising in the category. By combining local pride, nostalgia and strong branding, the ad not only strengthens emotional connections with the brand but also encourages consideration at purchase.
To learn more about how Kantar can help with your creative optimisation or to enter your ad into the awards, reach out to talha.waqas@kantar.com
The post Kantar names Purex as September Ad Impact Award winner appeared first on stoppress.co.nz.
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