Kenya launches month-long campaign to woo Indian tourists

Kenya’s tourism marketers on Wednesday launched a month-long joint promotional campaign with Indian travel agents targeting potential Indian travelers.

The Kenya Tourism Board (KTB) said the partnership with FCM Travel Solutions India and Yatra will aim to support tourism recovery in Kenya through building visitor confidence for Indian travelers to Kenya.

“With over a billion people, India remains a key market that in the near future could move from an emerging to a key source market. We, therefore, need to harness this potential to pull more Indian visitors into Kenya,” Betty Radier, KTB CEO said in a statement issued in Nairobi, the capital of Kenya.

Radier said the campaign will prioritize travelers into Kenya from India with each partner expected to provide maximum mileage on their platforms from potential clients with designed offers and curated itineraries.

She said the campaign is targeted at populated PAN India cities which include Mumbai, Delhi, Gujarat and Bangalore among others where most tourists come from.

She said the campaign will ensure that they showcase the destination to millions of Indians who are looking for authentic experiences and adventures.

Through the partnership, more than 300 passenger conversions to Kenya are expected through specialized packages and promotional tactics such as out-of-house marketing and social media marketing, etc..

It will increase Kenya’s brand awareness and generate inquiries in the market to boost arrival numbers from the Indian market.

Statistics currently show that Kenya will receive about 80,000 travelers from India by the close of 2022 compared to 122,649 travelers prior to the pandemic in 2019. Enditem