Marchex Launches Freshpaint Integration to Advance Healthcare Marketing Optimization

Marchex, which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, today announced the launch of a new integration with Freshpaint, a platform built for healthcare marketers to deliver measurable performance while safeguarding patient trust in a complex regulatory environment.

Freshpaint’s data platform enables healthcare organizations to securely connect and activate data across channels, so that they can link marketing spend to outcomes while safeguarding patient privacy and complying with industry regulations.

Empowering Healthcare Marketers with Stronger Outcomes

The Marchex-Freshpaint integration allows healthcare marketers to seamlessly connect rich inbound call and conversation data with downstream marketing platforms, so that they can easily associate digital marketing activity with phone-based patient scheduling, without putting protected health information at risk. By leveraging advanced data capture and attribution, healthcare organizations can drive stronger marketing outcomes while operating compliantly within highly regulated healthcare environments, unlocking new opportunities for campaign optimization, patient segmentation, and patient journey management.

“Integrating Marchex’s industry-specific conversation intelligence with Freshpaint’s leading privacy-by-design infrastructure gives marketers clearer visibility into the patient interactions that shape demand,” said Troy Hartless, President and CRO at Marchex. “Together, we’re enabling organizations to activate conversation data with precision, tie marketing efforts directly to booked appointments, and unlock more efficient growth across the patient journey.”

“Healthcare marketers are under pressure to drive measurable growth on fixed budgets, and they shouldn’t have to choose between performance and compliance,” said Ray Mina, CEO at Freshpaint. “By combining Marchex’s conversation intelligence with Freshpaint’s privacy-first infrastructure, we’re helping teams turn privacy into a strategic advantage — so they can connect data to real appointment outcomes, prove what works, and optimize campaigns with confidence.”

Through Marchex’s AI-powered conversation intelligence solution, integrated with Freshpaint, healthcare marketers gain deeper insights into patient access, appointment scheduling outcomes, and patients’ call-driven care navigation as they manage their care.