Sales surge shows summertime is magazine time

The summer surge in magazine readership is almost here, says Are Media.

Magazines thrive during the summer months, making the season a golden opportunity for publishers and advertisers to connect with relaxed, highly engaged audiences.

Sales data highlights why summer is the peak season for magazine consumption and New Zealand’s largest publisher Are Media reports a significant seasonal uplift including:

• 27% increase of copies in circulation.
• 31% increase in magazine sales.

Distribution is also boosted to summer hotspots including Coromandel, Northland, Taupo, Hawkes Bay, Nelson, Marlborough and Queenstown Lakes District.

Seasonal behaviour and magazine readership peaks

Time spent reading is also strong as readers unwind during their summer holidays, readers of Are Media titles spending on average 1 hour and 42 minutes with each issue of their favourite magazine.

With longer days and a general shift toward more relaxed schedules lounging on the beach or by the pool, magazines become the perfect companion offering a quick read or a way to unwind.

Summer issues on offer from Are Media

Are Media has capitalised on this seasonal surge by launching special summer issues with extended on-sale periods. Collectively these issues have over 1.8 million readers.

• Woman’s Day Summer Special: on sale 23 December
• New Zealand Woman’s Weekly Summer Special: on sale 23 December
• The Listener Summer Special: on sale 23 December
• The Australian Women’s Weekly NZ edition: on sale 26 December
• Your Home & Garden: on sale 19 December
• Kia Ora: on-board 1 January