Skipper launches beauty campaign for pets via Motion Sickness

Motion Sickness has launched a pet beauty campaign for seafood company Sealord’s new fish-based pet food brand, Skipper.

Skipper supports inside beauty you can see on the outside, says Sealord. Shiny fur, clear eyes, strong nails and healthy skin aren’t just about vanity – they’re visible signs of a pet’s overall health.

Developed for pet lovers in New Zealand as well as in key Asian markets, the product is part of a sustainable initiative from Sealord that turns unused fish product and waste into a nutritionally complete pet food.

Take a fresh approach

Sealord business development and sustainability general manager Stu Yorston says: “We wanted to take a fresh approach, challenge the petfood category norms and have some fun along the way. The team at Motion Sickness have delivered something quite unique.”

Skipper, naturally rich in omegas and marine collagen, launches with a campaign encouraging owners to feed their pets for more than sustenance.

The platform’s hero film is supported by a suite of beauty editorial-style assets across digital, social and out of home channels, rolled out nationwide by PHD Aotearoa.

Credits

Client: Sealord

• GM business development & sustainability: Stuart Yorston
• Business development manager: Daniel Sheridan

Creative agency: Motion Sickness

• Executive creative director: Sam Stuchbury
• Head of strategy: Hilary Ngan Kee
• Strategy director: Emma Popping
• General manager: Alex McManus
• Client service director: Emma Richardson
• Account manager: Mea Brown
• Senior creative: Tim Smith, Jolin Lee
• Senior designer: Imogen Temm
• Artworker: Moana Peterson
• Head of production: Joseph McAlpine

Production company: Motion Sickness

• Director: Dylan Pharazyn
• DOP: Adam Luxton
• Production designer: Jamie-lee Harding
• Stylist: Courtney Joe
• Editor: Damian Golfinopoulos
• Grade: Matic Prusnik
• Online: Stu Bedford
• Photographer: Josh Harvey
• Music composition: Max Scott

Brand and packaging design: One Design

Media agency: PHD

• Business director: Matthew Didovich
• Digital director: Lily Lavas
• Digital planner: James Thomson
• Senior account manager: Emma Gribble
• Creative integration lead: Philippa Allnutt

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